Connect - Your Study and Testing Program with e-book - is included with each new copy of the text. For more information, go to www.mcgrawhillconnect.ca
The clear writing style and comprehensive explanations at a level that students can understand combine to make McConnell the world's best-selling Introductory Microeconomics text. McConnell Microeconomics, Twelfth Canadian Edition, provides comprehensive coverage of introductory microeconomic concepts, and also provides additional online chapter content that gives instructors even more flexibility.
The twelfth Canadian edition of Microeconomics has been updated to include material explaining the global economic crisis, and showing how current economic events relate with economic concepts. New content has been added into the McConnell text. For example, natural resources and energy have a more dominant role in the new edition with a dedicated chapter (Chapter 14) and additions that complement the theme of "natural resources and energy."
McConnell Microeconomics offers proven technology solutions that are focused on helping students succeed. Connect provides students with an integrated eBook, an online self-study tool that includes end of chapter text problem material, algorithmic questions, and a custom study plan; while optional Lyryx Assessment Microeconomics contains algorithmic problems tied to the McConnell text, unlimited opportunity for students to practice, and automatic grading with extensive feedback for students and instructors. Connect is included with each new McConnell print text at no additional cost. Lyryx Assessment Microeconomics is available to package with the McConnell text at a small additional cost. These tools will help students maximize their study time and make their learning experience more enjoyable.
Part 1 An Introduction to Economics and the Economy
Ch 1 Limits, Alternatives, and ChoicesAppendix- Graphs and Their Meaning
Ch 2 The Market System and the Circular Flow
Ch 3 Demand, Supply, and Market Equilibrium Math Appendix to Chapter 3
Part 2 Microeconomics of Product Markets
Ch 4 Elasticity, Consumer Surplus, and Producer Surplus
Ch 5 Consumer Choice and Utility Maximization Appendix-Indifference Curve Analysis
Ch 6 The Organization and Costs of Production
Ch 7 Perfect Competition
Ch 8 Monopoly
Ch 9 Monopolistic Competition and Oligopoly Additional Game Theory Applications
Ch 10 Competition Policy and Regulation
Part 3 Microeconomics of Factor Markets
Ch 11 The Demand for Factors of Production
Ch 12 Wage Determination
Ch 13 Rent, Interest, and Profit
Ch 14 Natural Resource and Energy Economics
Ch 14W Income Inequality, Poverty, and Discrimination
Part 4 Microeconomics of Government and International Economics
Ch 15 Public Goods, Externalities, Information Asymmetries, and Market Failure
Ch 16 Public Choice Theory and the Economics of Taxation
Ch 16W Canadian Agriculture: Economics and Policy
Ch 17 International Trade
Comprehensive and Accessible. McConnell Microeconomics provides a comprehensive and analytical treatment of introductory microeconomics, yet is extremely accessible to a wide range of students. Known for its clear explanations of microeconomic concepts, McConnell continues to be the text of choice for numerous Canadian universities and colleges.
Current. The 12th Canadian edition of McConnell Microeconomics references and discusses many current topics, including expanded coverage of global warming, and a new discussion of carbon offsets, carbon taxes, and related policies. All major events connected with the current economic crisis are included and indexed on the inside back cover of the text for ease of reference and to stimulate student interest.
Robust Support Package. McConnell continues to offer the most robust learning and teaching package, including instructor resources " Instructor's Manual, PowerPoint slides, and Computerized Test Bank " and student resources, with new Connect, and optional Lyryx Assessment Microeconomics technology.
Innovative Technology. McConnell offers proven technology solutions that are focused on helping students succeed. Connect provides students with an online self-study tool that includes a custom study plan and integrated eBook, while optional Lyryx Assessment Microeconomics contains algorithmic problems tied to the McConnell text, unlimited opportunity for students to practice, and automatic grading with extensive feedback for students and instructors. Connect is included with each new McConnell print text at no additional cost. Lyryx Assessment Microeconomics is available to package with the McConnell text at a small additional cost.
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McGraw-Hill Ryerson provides centralized online access to our supplemental resources. Many of our in-class solutions are supported by superior teaching aids like presentation ready PowerPoint slides, instructor's manuals, test banks, videos, and more. Text book supplements are accessible through the online McGraw-Hill Connect™ platform. Titles currently not supported by Connect are available via text specific Online Learning Centres.
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