Psychology: Frontiers and Applications
is one of the most popular Introductory Psychology texts in Canada for a reason. The text strikes a balance between scientific integrity and student friendliness, introducing students to psychology as a science while highlighting its relevance to their lives and society. The Fourth Canadian Edition includes expanded content on thought, language, and intelligence; a brighter, more engaging design; and an improved conceptual framework with a clearer emphasis on the relations between biological, psychological, and environmental levels of analysis.
Connect - Your Study and Testing Program with e-book - is included with each new copy of the text. For more information, go to www.mcgrawhillconnect.ca
Chapter 1: Psychology: The Science of Behaviour
Chapter 2: Studying Behaviour Scientifically
Chapter 3: Biological Foundations of Behaviour
Chapter 4: Genes, Evolution, and Behaviour
Chapter 5: Sensation and Perception
Chapter 6: States of Consciousness
Chapter 7: Learning and Adaptation: The Role of Experience
Chapter 8: Memory
Chapter 9: Language and Thought
Chapter 10: Intelligence
Chapter 11: Motivation and Emotion
Chapter 12: Development over the Life Span
Chapter 13: Behaviour in a Social Context
Chapter 14: Personality
Chapter 15: Stress, Health, and Coping
Chapter 16: Psychological Disorders
Chapter 17: Treatment of Psychological Disorders
Appendix A: Statistics in Psychology
New to this Edition
New Look: Completely re-designed, the Fourth Canadian Edition is brighter and more colourful.
New Chapter: Thought, Language, and Intelligence have been divided into two separate chapters to allow for expansion of these important topics.
New Focus on Research Design in Every Chapter: New Research Design diagrams illustrate the design of the study featured in each chapter's Research Foundations box.
McGraw-Hill Connect? is an online teaching and learning platform. Connect embraces diverse study behaviours and preferences with breakthrough features that help students master course content and achieve better results. The powerful course management tool in Connect also offers a wide range of exclusive features that help instructors spend less time managing and more time teaching.
Focus on Scientific Psychology: Throughout the book, psychology is portrayed as a contemporary science without becoming excessively formal or terminological. The text focuses both on principles derived from research and on the methods by which good research is conducted.
Focus on Neuroscience boxes highlight how rapidly developing cutting-edge technology is paving the way for groundbreaking imaging studies that give new insights into the workings of the human brain and its relationship to behaviour.
What you need, where you need it.
McGraw-Hill Ryerson provides centralized online access to our supplemental resources. Many of our in-class solutions are supported by superior teaching aids like presentation ready PowerPoint slides, instructor's manuals, test banks, videos, and more. Text book supplements are accessible through the online McGraw-Hill Connect™ platform. Titles currently not supported by Connect are available via text specific Online Learning Centres.
McGraw-Hill Ryerson textbooks go beyond the traditional print format to include a comprehensive digital solution for students. Our key print titles include no charge access to the eBook and corresponding online study program. The eStore provides a full selection of McGraw-Hill textbooks along with information on the specific study program provided with each textbook. In most cases, you will also have the option go digital and save by purchasing an access card for a separate eBook and online study program.