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Social Psychology

© 2010
by David Myers

10th Edition Active, In-Print 768 Pages Hardcover
9780073370668 0073370665
Reflecting your students and their world. How many of the students in your Social Psychology course are Psychology majors? Business? Sociology? Education? In the 10th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. Through examples and applications as well as marginal quotations from across the breadth of the liberal arts and sciences, Myers draws students into the field of social psychology.

At the same time, Myers is also in tune with the ever-changing state of social psychology research. Boasting over 650 new citations in the 10th edition, Social Psychology is as current as it is captivating. Research Close-Up and Inside Story features throughout the book provide deeper exposure to key research and researchers. Marginal quotations, examples and applications throughout each chapter, and the concluding "Applying Social Psychology" chapters all ensure that regardless of your students' interests and future plans, Social Psychology will engage them. This 10th edition also features the contributions of Jean Twenge, author of Generation Me and The Narcissism Epidemic, further bolstering the direct connection to today's students.


CHAPTER 1: Introducing Social Psychology

What is social psychology? Social psychology's big ideas Social psychology and human values I knew it all along: Is social psychology simply common sense? Research methods: How we do social psychology Postscript: Why I wrote this book


CHAPTER 2: The Self in a Social World

Spotlights and Illusions Self-concept: Who am I? Self-esteem Perceived self-control Self-serving bias Self-presentation Postscript: Twin truths?The perils of pride, the powers of positive thinking

CHAPTER 3: Social Beliefs and Judgments

Perceiving our social worlds Judging our social world Explaining our social world Expectations of our social world Conclusions Postscript: Reflecting on illusory thinking

CHAPTER 4: Behavior and Attitudes

How well do our attitudes predict our behavior? When does our behavior affect our attitudes? Why does our behavior affect our attitudes? Postscript: Changing ourselves through action


CHAPTER 5: Genes, Culture, and Gender

How are we influenced by human nature and cultural diversity? How are gender similarities and differences explained? Evolution and gender: Doing what comes naturally? Culture and gender: Doing as the culture says? What can we conclude about genes, culture, and gender? Postscript: Should we view ourselves as products or architects of our social worlds?

CHAPTER 6: Conformity and Obedience

What is conformity? What are the classic conformity and obedience studies? What predicts conformity? Why conform? Who conforms? Do we ever want to be different? Postscript: On being an individual within community

CHAPTER 7: Persuasion

What paths lead to persuasion? What are the elements of persuasion? Extreme persuasion: How do cults indoctrinate? How can persuasion be resisted? Postscript: Being open but not naive

CHAPTER 8: Group Influence

What is a group? Social facilitation: How are we affected by the presence of others? Social loafing: Do individuals exert less effort in a group? Deindividuation: When do people lose their sense of self in groups? Group polarization: Do groups intensify our opinions? Groupthink: Do groups hinder or assist good decisions? The influence of the minority: How do individuals influence the group? Postscript: Are groups bad for us?


CHAPTER 9: Prejudice: Disliking others

What is the nature and power of prejudice? What are the social sources of prejudice? What are the motivational sources of prejudice? What are the cognitive sources of prejudice? What are the consequences of prejudice? Postscript: Can we reduce prejudice?

CHAPTER 10: Aggression: Hurting Others

What is aggression? What are some theories of aggression? What are some influences on aggression? How can aggression be reduced? Postscript: Reforming a violent culture

CHAPTER 11: Attraction and Intimacy: Liking and Loving Others

What leads to friendship and attraction? What is love? What enables close relationships? How do relationships end? Postscript: Making love

CHAPTER 12: Helping

Why do we help? When will we help? Who will help? How can we increase helping? Postscript: Taking social psychology into life

CHAPTER 13: Conflict and Peacemaking

What creates conflict? How can peace be achieved? Postscript: The conflict between individual and communal rights


CHAPTER 14: Social Psychology in the Clinic

What influences the accuracy of clinical judgments? What cognitive processes accompany behavior problems? What are some social-psychological approaches to treatment? How do social relationships support health and well-being? Postscript: Enhancing happiness

CHAPTER 15: Social Psychology in Court

How reliable is eyewitness testimony? What other factors influence juror judgments? What influences the individual juror? How do group influences affect juries? Postscript: Thinking smart with psychological science

CHAPTER 16: Social Psychology and the Sustainable Future

An environmental call to action Enabling sustainable living The social psychology of materialism and wealth Postscript: How does one live responsibly in the modern world?


New to this Edition

Research that reflects what we currently know about the world of social psychology. With over 650 new citations, Social Psychology presents the state of the field as it stands today. As always, Myers presents this research in meaningful and digestible ways that promise to engage all students.

Guest contributions reflect topics of particular interest to today's students. New to the 10th edition, Jean Twenge has contributed to Chapter 2, "The Self in a Social World." Drawing on her extensive knowledge and research on the self and cultural changes, the author of Generation Me and The Narcissism Epidemic collaborated on the revision of this chapter.

Correlation Guide:


This convenient guide matches the issues in Taking Sides: Clashing Views in Social Psychology, 3/e with the corresponding chapters in three of our best-selling McGraw-Hill Social Psychology textbooks by Franzoi and Myers et al.

Retained Features

Margin Quotations reflect all social psychology students' interests regardless of major. Drawn from a wide range of historical and contemporary sources, these quotations emphasize the book's liberal arts theme by linking social psychology with literature, drama, statecraft, religion, sports, science, and popular culture.

"Focus On" features highlight examples of social psychology from students' worlds. These features have been updated to highlight high-interest topics in social psychology from the everyday world of students' media-rich lives.

The Inside Story features reflect the world of practicing social psychologists. These first-person accounts provide students with insights into what motivated various social psychologists to study certain questions and phenomena.

Research Close-Ups reflect the real world of social psychology research. In these recurring features, Myers offers an in-depth look at scientific explorations of fascinating questions ranging from "When do people yawn?" to how pedestrians in different cultures interact. The Research Close-Ups provide students with a detailed understanding of how social psychologists use various research methods?from laboratory studies, Internet experiments, and creating virtual realities to naturalistic observation and the harvesting of archival data?to explore puzzling questions and reveal important insights.

Making the Social Connection links reflect students' desire for free multimedia resources beyond the book. Each chapter concludes with a section linking concepts covered in the chapter with video segments found on the free Online Learning Center for students.

Helpful pedagogy to aid student learning and retention reflects different levels of student preparedness. From the part openers with key questions addressed in the succeeding chapters to guiding chapter outlines and section-ending Summing Up bulleted summaries, Social Psychology provides a clear path for students to get the most from their reading.

What you need, where you need it.

Instructor Resources

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Student Resources

McGraw-Hill CONNECT is available for key titles. CONNECT is an online platform proven to increase student results. It includes an eBook, adaptive learning tools, and interactive exercises. Go digital and save. CONNECT is a holistic solution that is available standalone to provide students with a low-cost option. Alternatively CONNECT is available packaged with most texts. Titles without CONNECT offer accompanying websites with supplementary study resources.
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