Reflecting your students and their world. How many of the students in your Social Psychology course are Psychology majors? Business? Sociology? Education? In the 10th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. Through examples and applications as well as marginal quotations from across the breadth of the liberal arts and sciences, Myers draws students into the field of social psychology.
At the same time, Myers is also in tune with the ever-changing state of social psychology research. Boasting over 650 new citations in the 10th edition, Social Psychology is as current as it is captivating. Research Close-Up and Inside Story features throughout the book provide deeper exposure to key research and researchers. Marginal quotations, examples and applications throughout each chapter, and the concluding "Applying Social Psychology" chapters all ensure that regardless of your students' interests and future plans, Social Psychology will engage them. This 10th edition also features the contributions of Jean Twenge, author of Generation Me and The Narcissism Epidemic, further bolstering the direct connection to today's students.
SOCIAL PSYCHOLOGY, 10th edition
CHAPTER 1: Introducing Social Psychology
What is social psychology?
Social psychology's big ideas
Social psychology and human values
I knew it all along: Is social psychology simply common sense?
Research methods: How we do social psychology
Postscript: Why I wrote this book
PART ONE: SOCIAL THINKING
CHAPTER 2: The Self in a Social World
Spotlights and Illusions
Self-concept: Who am I?
Postscript: Twin truths?The perils of pride, the powers of positive thinking
CHAPTER 3: Social Beliefs and Judgments
Perceiving our social worlds
Judging our social world
Explaining our social world
Expectations of our social world
Postscript: Reflecting on illusory thinking
CHAPTER 4: Behavior and Attitudes
How well do our attitudes predict our behavior?
When does our behavior affect our attitudes?
Why does our behavior affect our attitudes?
Postscript: Changing ourselves through action
PART TWO: SOCIAL INFLUENCE
CHAPTER 5: Genes, Culture, and Gender
How are we influenced by human nature and cultural diversity?
How are gender similarities and differences explained?
Evolution and gender: Doing what comes naturally?
Culture and gender: Doing as the culture says?
What can we conclude about genes, culture, and gender?
Postscript: Should we view ourselves as products or architects of our social worlds?
CHAPTER 6: Conformity and Obedience
What is conformity?
What are the classic conformity and obedience studies?
What predicts conformity?
Do we ever want to be different?
Postscript: On being an individual within community
CHAPTER 7: Persuasion
What paths lead to persuasion?
What are the elements of persuasion?
Extreme persuasion: How do cults indoctrinate?
How can persuasion be resisted?
Postscript: Being open but not naive
CHAPTER 8: Group Influence
What is a group?
Social facilitation: How are we affected by the presence of others?
Social loafing: Do individuals exert less effort in a group?
Deindividuation: When do people lose their sense of self in groups?
Group polarization: Do groups intensify our opinions?
Groupthink: Do groups hinder or assist good decisions?
The influence of the minority: How do individuals influence the group?
Postscript: Are groups bad for us?
PART THREE: SOCIAL RELATIONS
CHAPTER 9: Prejudice: Disliking others
What is the nature and power of prejudice?
What are the social sources of prejudice?
What are the motivational sources of prejudice?
What are the cognitive sources of prejudice?
What are the consequences of prejudice?
Postscript: Can we reduce prejudice?
CHAPTER 10: Aggression: Hurting Others
What is aggression?
What are some theories of aggression?
What are some influences on aggression?
How can aggression be reduced?
Postscript: Reforming a violent culture
CHAPTER 11: Attraction and Intimacy: Liking and Loving Others
What leads to friendship and attraction?
What is love?
What enables close relationships?
How do relationships end?
Postscript: Making love
CHAPTER 12: Helping
Why do we help?
When will we help?
Who will help?
How can we increase helping?
Postscript: Taking social psychology into life
CHAPTER 13: Conflict and Peacemaking
What creates conflict?
How can peace be achieved?
Postscript: The conflict between individual and communal rights
PART FOUR: APPLYING SOCIAL PSYCHOLOGY
CHAPTER 14: Social Psychology in the Clinic
What influences the accuracy of clinical judgments?
What cognitive processes accompany behavior problems?
What are some social-psychological approaches to treatment?
How do social relationships support health and well-being?
Postscript: Enhancing happiness
CHAPTER 15: Social Psychology in Court
How reliable is eyewitness testimony?
What other factors influence juror judgments?
What influences the individual juror?
How do group influences affect juries?
Postscript: Thinking smart with psychological science
CHAPTER 16: Social Psychology and the Sustainable Future
An environmental call to action
Enabling sustainable living
The social psychology of materialism and wealth
Postscript: How does one live responsibly in the modern world?
New to this EditionResearch that reflects what we currently know about the world of social psychology.
With over 650 new citations, Social Psychology
presents the state of the field as it stands today. As always, Myers presents this research in meaningful and digestible ways that promise to engage all students.Guest contributions reflect topics of particular interest to today's students.
New to the 10th edition, Jean Twenge has contributed to Chapter 2, "The Self in a Social World." Drawing on her extensive knowledge and research on the self and cultural changes, the author of Generation Me
and The Narcissism Epidemic
collaborated on the revision of this chapter.
This convenient guide matches the issues in Taking Sides: Clashing Views in Social Psychology, 3/e with the corresponding chapters in three of our best-selling McGraw-Hill Social Psychology textbooks by Franzoi and Myers et al.
Retained FeaturesMargin Quotations reflect all social psychology students' interests regardless of major.
Drawn from a wide range of historical and contemporary sources, these quotations emphasize the book's liberal arts theme by linking social psychology with literature, drama, statecraft, religion, sports, science, and popular culture.
"Focus On" features highlight examples of social psychology from students' worlds.
These features have been updated to highlight high-interest topics in social psychology from the everyday world of students' media-rich lives.
The Inside Story features reflect the world of practicing social psychologists.
These first-person accounts provide students with insights into what motivated various social psychologists to study certain questions and phenomena.
Research Close-Ups reflect the real world of social psychology research.
In these recurring features, Myers offers an in-depth look at scientific explorations of fascinating questions ranging from "When do people yawn?" to how pedestrians in different cultures interact. The Research Close-Ups provide students with a detailed understanding of how social psychologists use various research methods?from laboratory studies, Internet experiments, and creating virtual realities to naturalistic observation and the harvesting of archival data?to explore puzzling questions and reveal important insights.
Making the Social Connection links reflect students' desire for free multimedia resources beyond the book.
Each chapter concludes with a section linking concepts covered in the chapter with video segments found on the free Online Learning Center for students.
Helpful pedagogy to aid student learning and retention reflects different levels of student preparedness.
From the part openers with key questions addressed in the succeeding chapters to guiding chapter outlines and section-ending Summing Up bulleted summaries, Social Psychology
provides a clear path for students to get the most from their reading.
What you need, where you need it.
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