Corporate culture is a strategic competitive advantage. The really great organizations – and more specifically, the leaders of those organizations – know this. They know that culture is more than simply creating great workplaces. In fact, if they get culture right, there’s a payoff – to employees, yes, but also to shareholders and to stakeholders. Quite simply, organizations with strong corporate cultures outperform their peers.
In Culture Connection, Canadian author Marty Parker – a corporate culture expert, leading executive search professional and the founder of Waterstone Human Capital – argues that culture is the most valuable asset an organization can have. Parker bases his argument on years of research findings from the groundbreaking Canada’s 10 Most Admired Corporate Cultures program as well as from the annual Canadian Corporate Culture Study, both founded by Parker seven years ago. (The performance of Canada’s 10 Most Admired Corporate Cultures of 2011, in terms of three-year average revenue growth, has significantly outpaced the S&P/TSX 60 by an average of over 1,300 percent and their performance, in terms of a three-year compound annual growth rate, outpaced the S&P/TSX 60 by an average of over 700 percent!)
Combined with exclusive interviews with leading executives at the forefront of corporate culture, Parker delivers the following conclusions:
- Corporate culture is a strategic competitive advantage driving results
- Values and behaviours play a key role in making corporate cultures successful
- Without strong leadership—and without leaders driving behaviour—an organization’s corporate culture will rarely achieve greatness
- Alignment of culture is critical, and organizations that take a disciplined approach to cultural alignment will see a direct and positive impact on performance over time
- Developing best practices in corporate culture – in measurement and alignment, recruitment and retention, training and development, compensation and e-benefits, and in corporate social responsibility – is key to that success
Culture Connection is filled with advice from Canadian top business leaders, including Clive Beddoe, founding shareholder and chairman, WestJet; Isadore Sharp, founder and chairman, Four Seasons Hotels and Resorts; Darren Entwistle, president and CEO, TELUS Corporation; Marc Tellier, president and CEO, Yellow Pages Group; and Michael McCain, president and CEO, Maple Leaf Foods.
Click here for a video of author Marty Parker discussing Culture Connection: http://www.martyparker.ca/.
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