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Kiss, Bow, or Shake Hands

Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide?From Presentations and Promotions to Communicating and Closing


by terri morrison

9780071714044 0071714049

Kiss, Bow, or Shake Hands: Sales & Marketing provides the expert knowledge needed to gather data in diverse cultures, properly present products, and close deals around the world. Author Terri Morrison gives sales and marketing professional’s information, tips, and advice for avoiding mistakes that can lead to embarrassment and even lost business. This book provides a guide that:

  • Enables salespeople and marketers to communicate effectively when doing business with foreign partners and clients, avoiding cultural gaffes that can end up breaking the deal
  • Provides the proper words and gestures for any given culture and offers guidelines for global advertising, public relations, conventions, and closing the deal
  • Focuses on the cultures of major trade partners, including China, India, Japan, Russia, Saudi Arabia, Brazil, Mexico, Germany, France, and South Korea

Check out author Terri Morrison’s website for a video of her on her homepage talking about social customs: http://www.terrimorrison.com/

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For publicity or to arrange author interviews, please contact Doug Blair at 905-430-5134 or by email at dougb@mcgrawhill.ca

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