Feed the Startup Beast

August 14, 2013
By: Drew williams
ISBN 13: 9780071809054
ISBN 10: 0071809058
Price: $24.95
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Of the 26 million entrepreneurial businesses in the U.S. alone, fewer than 5% will ever achieve their dream of rapid growth. And yet, thanks to the web, there’s never been a better time to be a growth-oriented entrepreneur.

Feed the Startup Beast: A 7 Step Guide to Big, Hairy, Outrageous Sales Growth, by Drew Williams and Jonathan Verney, shows business owners, marketers, managers and startups how the smallest marketing efforts can produce outsized sales results, if they focus on the right things. And focusing on the right things can make anyone a great marketer.

The seven steps teach readers how to apply their limited resources more effectively, substituting finesse (the right tactics) for brute force (big budgets). Feed the Startup Beast also helps entrepreneurs navigate the swirling waters of social media, offering tips such as “Why you should become a 90 minute social media addict” and “5 ways to avoid being a needle in a haystack” when it comes to organic search.

Richly illustrated and easy to read, Feed the Startup Beast is the go-to marketing handbook for entrepreneurs who crave success.

  1. Ask: How a single question can reveal your business’s future
  2. Listen: Why your best customers have the answers
  3. Focus: The path to engaging your best prospects
  4. Attract: The secret to being found by your best prospects
  5. Pursue: The secret to finding your best prospects
  6. Nurture: Test, convert, measure and deliver—and turn prospects into lifelong fans
  7. Grow: How to unleash your beast—and grow BIG

Unlike inspirational marketing books or marketing textbooks, Feed the Startup Beast is an action guide that is at once usable, achievable, proven, and measurable.

Whether readers are wondering how to get their start-up off the ground or looking for answers as to why their business has stalled, Feed the Startup Beast will show them how to feed—and unleash—the beast that is their business.

Click here to see how readers can navigate their way through the startup process: http://www.mheducation.ca/professional/files/2013/07/MC499_StartupBeast_infographic.jpg

About the Authors:

Drew Williams (Canada) managing partner at nuRevenue Partners, Drew is a serial entrepreneur and marketing expert who has over 30 years of experience successfully marketing everything from television to high-tech to financial services, including the founding of DRUMS, an Internet software company, acquired by a Boston-based firm in June 2000; the record launch of Canada’s first cable Internet service; and the reinvention of Canada’s largest television network as the industry leader in integrated promotions and customer responsiveness. He spent 12 years across the U.S. and Canada, speaking at hundreds of engagements to audiences that have included universities, marketing and promotional associations, business groups, industry associations, and venture capitalist groups.

Jonathan Verney (Canada) is an entrepreneur in his own right, having founded and sold his interest in a leading Toronto-based communications agency in the 1990s. In addition to Feed the Startup Beast, he has coauthored two books with Patricia Lovett-Reid, chief financial commentator for CTV News, including Live Well, Retire Well: Strategies for a Rich Life and a Richer Retirement. A strong, insightful writer, Jonathan is currently president of The Corporate Storyteller Inc. (CorporateStoryteller.ca), a story-driven communications agency. His passion is helping business executives and entrepreneurs articulate their vision and their story.


For publicity or to arrange interviews, please contact Laryssa Hulcio, PR Coordinator, at laryssa.hulcio@mheducation.com or 905-430-5151

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