Loyalty 3.0

June 27, 2013
By: Rajat paharia
ISBN 13: 9780071813372
ISBN 10: 0071813373
Price: $28.95
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How to Revolutionize Customer and Employee Engagement with Big Data and Gamification   

Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don’t inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?

Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty–and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioural economics, big data, social media, and gamification to inspire loyalty that lasts–from everyone involved in the success of a business.

Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how readers can use these same techniques to seize the competitive edge for their business.

Paharia shows readers how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms readers with everything they need to know in order to build a loyalty and engagement program that drives a sustainable advantage for their business, including:

  • The building blocks of motivation, big data, and gamification necessary for creating a powerful strategy that drives long-term loyalty
  • Case studies from today’s most innovative companies that are already driving customer engagement, learning and skill development, and employee motivation with Loyalty 3.0 methods
  • Step-by-step guidance on how to plan, design, build, and optimize their program

Now is the time for readers to abandon traditional loyalty programs and start taking all their stakeholders seriously–so in return stakeholders will take them seriously.

Loyalty 3.0 is the game-changing leap everyone’s been waiting for. When true loyalty among customers, employees, and business partners is created, readers will generate a sustainable competitive advantage and win in their industry.

About the Author:

Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.


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