Profit from the Positive

September 5, 2013
By: Margaret greenberg
ISBN 13: 9780071817431
ISBN 10: 0071817433
Price: $35.95
Home  /  Media  /  Business  /  General Business  /  Profit from the Positive

Businesses are constantly challenged to grow, increase productivity, and improve quality—all while reducing or keeping budgets flat. They’ve streamlined processes, restructured, and sought customer and employee feedback. They’ve tried everything. So what’s a manager to do?

Finally, it’s time to try something that works. Profit from the Positive by Margaret Greenberg and Senia Maymin, is a practical, groundbreaking guide for business leaders, managers, executive coaches, and human resource professionals. Whether readers lead three employees or 3,000, this book shows them how to increase productivity, collaboration, and profitability using the simple yet powerful tools from the new field of Positive Psychology.

Featuring case studies from some of the most forward-thinking and successful companies today—Google, Zappos, and Amazon, to name a few—Profit from the Positive provides over two dozen evidence-based tools readers can apply immediately. They will learn how to:

  • Set habits, not just goals
  • Recognize the Achoo! effect
  • Stop asking the wrong questions
  • Hire for what’s not on the resume
  • Turn strengths into a team sport
  • Preview, not just review, performance

The best part? These strategies don’t cost a dime to implement! Trained by Dr. Martin Seligman, who is known as the father of Positive Psychology, Margaret Greenberg and Senia Maymin translate the scientific research and make it accessible to the business world.

About the Authors:

Margaret H. Greenberg is a sought-after executive coach by Fortune 500 companies. In 1997, after 15 years in the corporate world, she founded The Greenberg Group, a consulting firm dedicated to coaching business leaders and their teams to achieve more than they ever thought possible. She holds a BA in sociology from the University of Hartford and a Master of Applied Positive Psychology (MAPP) from the University of Pennsylvania. Greenberg lives in Connecticut with her husband and has two grown daughters.

Senia Maymin, PhD, is an executive coach to entrepreneurs and CEOs. Maymin runs a coaches network and is the founder and editor in chief of the research news site She holds a BA in math and economics from Harvard University, a MAPP from the University of Pennsylvania, and an MBA and PhD in organizational behavior from the Stanford Graduate School of Business. She lives in California with her family.


For review copies, publicity or to arrange interviews, please contact Laryssa Hulcio, PR Coordinator, at or 905-430-5151

  General Business Human Resources Leadership Management Small Business