Necessity is really the mother of invention. The Mom Inventors Handbook; How to Turn Your Great Idea Into the Next Big Thing (Expanded Second Edition) is the definitive guide for entrepreneurs, jam-packed with step-by-step advice on taking an idea to market – covering the latest, most innovative ways to create, market, distribute and sell.
Thousands of moms have successfully followed Monosoff’s advice to entrepreneurial success. Now, in this expanded second edition, Monosoff includes updated information on product research and patent searches, crowdfunding, microloans, angel investors, in-depth coverage of video marketing, alternative sales channels like Groupon and LivingSocial, and much more.
“Nearly every aspect of the process of developing and launching a new product has changed in unimaginable ways since my first book in 2005,” says author Tamara Monosoff. “From the boom of social media to new options in funding and creative ways to distribute products, it’s truly a whole new world for entrepreneurs. I’m thrilled to update readers on the smart tools- and incredible new resources- to help them succeed today.”
Along with insight into the product development process, The Mom Inventors Handbook also includes real-life stories from more than 50 women (and men too!) who created a product solution and then effectively took it to market. They offer up personal resources and true insider tips on how others can do the same. The book is also interactive, including QR codes where readers can scan to view digital videos that bring the stories to life. In addition, The Mom Inventors Handbook features a foreword by Julie Martin-Allen, Senior Director of Showcase Events for Sam’s Club (owned by Walmart), on how inventors can get the attention of mass retail stores.
ABOUT THE AUTHOR
Tamara Monosoff is Founder of Mom Invented®, a dynamic company with the mission to “Inspire, Inform & Boldly Promote Courageous Women in Business” and her step-by-step Power Mentoring Programs (offered at TamaraMonosoff.com are for anyone — moms and non-moms alike) arm entrepreneurs with “real” tools and resources, helping them avoid costly mistakes, and teaching innovative ways to fund, produce and sell — getting new products to market fast. Tamara is an award winning inventor, social entrepreneur, educator and frequent speaker on Entrepreneurship and Women & Leadership. She is a former White House aide and holds a Masters (MA) and Doctorate Degree (Ed.D.) from the University of San Francisco, and a B.A. from the University of California at Santa Barbara.
Monosoff is the author of the best-selling books, The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing (McGraw-Hill in 2005 first edition) Secrets of Millionaire Moms: Learn How They Turned Great Ideas into Booming Businesses–and How You Can Too! (McGraw-Hill in 2007), Your Million Dollar Dream: Regain Control & Be Your Own Boss (McGraw-Hill in 2010), and she co-authored, The One Page Business Plan for Women in Business (January 2010) and How Hot is Your Product? Find Out if Your Product Idea Will Make or Cost You Money! (2013).
For review copies, publicity or to arrange interviews, please contact Lynda Walthert, lynda.walthert@mheducation,com or 905-430-5116