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Consumer Psychology

© 2010
by Cathrine Jansson-Boyd

1st Edition Active, In-Print 312 Pages Paperback / softback
9780335229284 033522928X
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  • Description
  • Table of Contents
Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives?

Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.

It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include:

  • Memory
  • Learning
  • Perception
  • Attention
  • Emotions
  • Decision making

Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

Part One: The C# Language

Chapter 1: The Creation of C#

Chapter 2: An Overview of C#

Chapter 3: Data Types, Literals, and Variables

Chapter 4: Operators

Chapter 5: Program Control Statements

Chapter 6: Introducing Classes and Objects

Chapter 7: Arrays and Strings

Chapter 8: A Closer Look at Methods and Classes

Chapter 9: Operator Overloading

Chapter 10: Indexers and Properties

Chapter 11: Inheritance

Chapter 12: Interfaces, Structures, and Enumerations

Chapter 13: Exception Handling

Chapter 14: Using I/O

Chapter 15: Delegates, Events, and Lampda Expressions

Chapter 16: Namespaces, The Preprocessor, and Assemblies

Chapter 17: Runtime Type ID, Reflection, and Attributes

Chapter 18: Generics

Chapter 19: Lambda Expressions

Chapter 20: LINQ

Chapter 21: Unsafe Code, Pointers, Nullable Types, and Miscellaneous Topics

Part Two: Exploring the C# Library

Chapter 22: Exploring the System Namespace

Chapter 23: Strings and Formatting

Chapter 24: Multithreaded Programming

Chapter 25: Collections, Enumerators, and Iterators

Chapter 26: Networking Through the Internet Using System.Net

Appendix A: Documentation Comment Quick Reference

Index


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