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How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth

© 2017
by Anne Marie Knott

1st Edition Active, In-Print 272 Pages Hardback
9781259860935 1259860930

  • Description
  • Table of Contents

An essential guide to determining which R&D investments are most likely to drive growth, increase profits, and produce innovative products

Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn?t driving growth. There's a reason for that. If you?re like 95% of firms, you aren?t investing right amount, and the productivity of your R&D has fallen dramatically over the past several years.

How is this possible?  You read all the innovation articles, and hire the top consultants.  The problem is no one (including the authors and consultants) know if their prescriptions are valid, because there aren?t good measures of R&D to test them. 

Using a new measure, called Research Quotient (RQ), professor Anne Marie Knott tests many of the most popular innovation prescriptions using proprietary data from National Science Foundation (NSF) surveys of company R&D practices.  The results are startling.  Many of the most popular prescriptions don?t work.  Not only do they fail to improve innovation, in many cases they actually make firms worse!  Thus the popular prescriptions are actually contributing to the decline in firm innovativeness.
RQ changes that by offering a "Sabremetrics for R&D?. Just as Sabremetrics improved the productivity of baseball teams, the hope for RQ is it will reverse the decline in companies? R&D productivity.  How Innovation Really Works will show you how.  It provides actionable information to increase companies? market value in the short run through wiser R&D investment and to increase it over the long run through better R&D practices.   While this prospect should be promising to managers and shareholders, it has even broader implications.  Because R&D productivity drives economic growth, reversing the decline in firm innovativeness has the potential to restore economic growth as well.

Chapter 1- Accounting in Business

Chapter 2- Analyzing for Business Transactions

Chapter 3-Adjusting Accounts for Financial Statements

Chapter 4-Accounting for Merchandising Operations

Chapter 5 -Inventories and Cost of Sales

Chapter 6-Cash and Internal Controls

Chapter 7-Accounting for Receivables

Chapter 8-Accounting for Long-term Assets

Chapter 9-Accounting for Current Liabilities

Chapter 10-Accounting for Long-Term Liabilities

Chapter 11-Corporate Reporting and Analysis

Chapter 12-Reporting Cash Flows

Chapter 13-Analysis of Financial Statements

Chapter 14-Managerial Accounting Concepts and Principles

Chapter 15-Job Order Costing and Analysis

Chapter 16-Process Costing and Analysis

Chapter 17-Activity Based Costing and Analysis

Chapter 18-Cost Behavior and Cost-Volume-Profit Analysis

Chapter 19-Variable Costing and Analysis

Chapter 20-Master Budgets and Performance Planning

Chapter 21-Flexible Budgets and Standard Costs

Chapter 22 -Performance Measurement and Responsibility Accounting

Chapter 23-Relevant Costing for Managerial Decisions

Chapter 24-Capital Budgeting and Investment Analysis

Appendix A Financial Statement Information A-1

Appendix B Time Value of Money B

Appendix C Investments and International Operations C

Appendix D Accounting for Partnerships D

Appendix E Reporting and Preparing Special Journals E

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