view larger cover

Mapping Innovation: A Playbook for Navigating a Disruptive Age

© 2017
by Greg Satell

1st Edition Active, In-Print 240 Pages Hardback
9781259862250 1259862259

  • Description
  • Table of Contents

Map the innovation space?and blaze a path to profits and growth

Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies?a straight line to success!?and some are so technical that readers get lost before they begin.   

Now, there's Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products?and shows you how to replicate their success. 

Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework?the Innovation Matrix?for discovering which "type? of innovation process best suits the problem you need to solve. It's about asking the right questions, so that you can apply the right strategies to the problems you need to solve. 
In the end, you?ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage.

Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.


Foreword by Dr. Bernard S. Meyerson


Introduction: The "Mother of All Demos?

Part I: How Innovation Really Happens

Chapter 1: Innovation Is Never A Single Event

Chapter 2: Innovation Is Combination

Part II: Mapping The Innovation Space

Chapter 3: The Innovation Matrix

Chapter 4: Developing New Business Models To Disrupt The Marketplace

Chapter 5: Opening Up Innovation

Chapter 6: Innovating The Core?The 70/20/10 Rule

Chapter 7: Pursuing Innovation At Scale

Part III: Innovation For The Digital Age

Chapter 8:Leveraging Platforms To Access Ecosystems

Chapter 9: A New Era Of Innovation

Afterword: Building Your Innovation Playbook



Print Formats


Choose a Format to Add to Cart


Have a coupon code?