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Mapping Innovation: A Playbook for Navigating a Disruptive Age

© 2017
by Greg Satell

1st Edition Active, In-Print 240 Pages Hardback
9781259862250 1259862259

  • Description
  • Table of Contents

Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small

Mapping Innovation is a strategic guide for focusing your organization's innovation efforts where it counts. It helps you ask the right questions, map the innovation space, and define which approach is most likely to solve the specific problems and opportunities you face. In essence, this book enables you to choose the right tools for the job and build a solid strategy based on sound principles, rather than conjecture.

In the end, you will understand how to develop new models to disrupt the marketplace, expand your efforts to reach ever larger audiences and customers, and leverage digital space to your advantage. 

Foreword by Dr. Bernard S. Meyerson


Introduction: The "Mother of All Demos?

Part I: How Innovation Really Happens

Chapter 1: Innovation Is Never A Single Event

Chapter 2: Innovation Is Combination

Part II: Mapping The Innovation Space

Chapter 3: The Innovation Matrix

Chapter 4: Developing New Business Models To Disrupt The Marketplace

Chapter 5: Opening Up Innovation

Chapter 6: Innovating The Core?The 70/20/10 Rule

Chapter 7: Pursuing Innovation At Scale

Part III: Innovation For The Digital Age

Chapter 8:Leveraging Platforms To Access Ecosystems

Chapter 9: A New Era Of Innovation

Afterword: Building Your Innovation Playbook



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