Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small
Mapping Innovation is a strategic guide for focusing your organization's innovation efforts where it counts. It helps you ask the right questions, map the innovation space, and define which approach is most likely to solve the specific problems and opportunities you face. In essence, this book enables you to choose the right tools for the job and build a solid strategy based on sound principles, rather than conjecture.
In the end, you will understand how to develop new models to disrupt the marketplace, expand your efforts to reach ever larger audiences and customers, and leverage digital space to your advantage.
Foreword by Dr. Bernard S. Meyerson
Introduction: The "Mother of All Demos?
Part I: How Innovation Really Happens
Chapter 1: Innovation Is Never A Single Event
Chapter 2: Innovation Is Combination
Part II: Mapping The Innovation Space
Chapter 3: The Innovation Matrix
Chapter 4: Developing New Business Models To Disrupt The Marketplace
Chapter 5: Opening Up Innovation
Chapter 6: Innovating The Core?The 70/20/10 Rule
Chapter 7: Pursuing Innovation At Scale
Part III: Innovation For The Digital Age
Chapter 8:Leveraging Platforms To Access Ecosystems
Chapter 9: A New Era Of Innovation
Afterword: Building Your Innovation Playbook
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