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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

© 2018
by Joe Pulizzi, Robert Rose

1st Edition Active, In-Print 272 Pages Hardback
9781260026429 1260026426
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Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for?one that actually generates revenue

The most innovative companies are revolutionizing their marketing efforts?changing them from revenue-takers to revenue-drivers. Red Bull, for example, has transformed its content-marketing magazine Red Bulletin into a product customers actually pay for. Now, you can learn how to replicate their success.

In Marketing Profit, two of the world's leading marketing strategists, Joe Pulizzi and Robert Rose, show how to use marketing operations to create media products. Readers will learn how to attract the type of talent needed to implement this new model; develop best practices for targeting the right audiences; compete against both their competitors and established media companies, and formulate a process for creating a paid and earned media strategy?which is fueled by a profitable owned media strategy.

Foreword  by Stephanie Losee, Head of Content, Visa Corporate Communications
 
Acknowledgments

Introduction by Joe Pulizzi

Chapter 1: Killing Marketing by Robert Rose

Chapter 2: Return on Audience by Robert Rose

Chapter 3: Media Marketing by Joe Pulizzi

Chapter 4: The Revenue Model by Joe Pulizzi

Chapter 5: The Media Marketing Savings Model by Robert Rose

Chapter 6: First Steps on the Road to Killing Marketing by Robert Rose

Chapter 7: The One Media Model by Joe Pulizzi

Chapter 8: Today: The Beginning by Joe Pulizzi

Chapter 9: What Now: Lessons Learned Along the Transformation by Robert Rose

Chapter 10: The Future of Marketing by Robert Rose
 
Index


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