Digital Marketing // 1:00 PM - 1:45 PM
Strategies for Teaching Digital Marketing & Navigating Emerging Trends:
Dive into effective pedagogical approaches for digital marketing courses. Explore hands-on projects, online marketing campaigns, and collaborative learning activities that ignite student engagement and drive practical application of digital marketing concepts. As we navigate the strategies, we’ll also journey through the dynamic realm of emerging trends: AI in digital marketing, IoT, immersive technologies (AR/VR), Metaverse and more. Gain insights into the implications of these trends for marketing instructors and learn how to weave them into your curriculum.