What is Practice Marketing?
Practice Marketing is a 3D, multiplayer business strategy game designed for McGraw-Hill's digital learning products. Our Practice Marketing simulation enables students to put their marketing skills to the test in a fun and competitive environment that places them at the helm of a backpack manufacturing company.
In the simulation, students practice marketing strategy by doing what it takes to be an effective marketing manager. Practice Marketing is based on the framework of the "4 Ps" of marketing: Product, Price, Placement, and Promotion. Using strategies learned in class, students must successfully launch a new product to market: a backpack of their own design.
Practice Marketing was designed with McGraw-Hill’s renowned pedagogy for practical learning, and is an excellent supplement to McGraw-Hill's trusted Marketing resources.
Accessible online through McGraw-Hill Connect, Practice Marketing is available to students taking Marketing courses at participating institutions.