Featured Marketing Resources
Across the Marketing Discipline
Connect for Marketing
Maximize your time, boost student engagement and knowledge retention with Connect for Marketing.
Practice Marketing
A 3D, multiplayer, business strategy game, Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, simulated environment. Within the game, students discover what it takes to be an effective marketing manager. Using strategies learned in class, students must successfully launch a new product to market. Practice Marketing is available within Connect or standalone at MHPractice.
Connect for Marketing Features
Prepare students for success with adaptive learning.
Incorporate adaptive study resources like SmartBook into your course and help your students be better prepared in less time. Watch the video to learn more about how SmartBook creates a personalized learning path for every student.
Role-Playing ABAs
Role-Playing Application Based Activities (ABAs) are interactive auto-graded assignments that encourage students to think critically to solve real-world problems and apply the skills needed in their Principles of Marketing course. These activities involve multiple decision-making paths, like a "Choose Your Own Adventure" game, and allow students to see the impact of their decisions immediately.
Each ABA focuses on a key course-related topic, and is intended to take approximately 15-20 minutes to complete.
Marketing Mini Sims
Marketing Mini Simulations (Mini Sims) put students in the role of a Marketing Manager for a backpack manufacturing company, providing them with valuable practice using problem solving skills to apply their knowledge to make business decisions. The nine modules of the Marketing Mini Sims each focus on one aspect of the marketing mix. These simulations provide students valuable practice using problem solving skills to apply their knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge to analyze complex scenarios and solve problems.
Marketing Analytics
These auto-graded, data analytics activities challenge students to make decisions using metrics commonly seen across Marketing professions. The goal of this activity is to give students practice analyzing and using marketing data to make decisions.
Video Cases
Mini cases and videos featuring real companies are updated monthly in a Principles of Marketing Video Library. This a curated list for instructors, accompanied by questions that help students analyze and apply key marketing concepts. Videos in this library are correlated to key marketing topics and supported by teaching notes and discussion questions.
iSeeit! Videos
Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.
Author Blogs
Looking for ways to find vetted, current content to include in your course quickly and effectively? Wanting to increase student engagement? Look no further than our award-winning author blogs! Regularly updated to provide instructors with a steady stream of recent articles, videos, discussion questions and more.
Writing Assignments
Help students improve their conceptual understanding and written communication skills with Connect’s Writing Assignments. Integrate writing skill development into your course with ease and help your students gain the critical writing skills they need for success now and beyond. Assign, monitor, mark and provide feedback all in one place.
Marketing Plan Prep
These exercises use guided activities and examples to help students understand and differentiate the various elements of a marketing plan.
The following 5 exercises are available for assignment within most for our Principles of Marketing titles:
- Business Mission & Objectives
- SWOT Analysis
- Identifying Opportunities
- Implementing the Marketing Mix
- Evaluating Performance using Marketing Metrics
There are 9 Mini Sims available, each focusing on a different element of the marketing mix.
Help your students study anytime, anywhere.
Students won’t carry their textbooks 24/7, but you can bet they’re carrying their phones. The ReadAnywhere app gives access to their textbook and assignments wherever they go. Learn more about ReadAnywhere, available for courses with the McGraw Hill eBook and Connect with SmartBook 2.0.
Connect Reports
Reports in Connect provide customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks. Allowing you to save time and gain better student insights.
Marketing Insights Podcast Series
Built for both students and instructors, this podcast series by will help you stay on top of the latest marketing trends. Each episode is hosted by a marketing expert to provide insights into current events and marketing topics. Available for listening on Apple Podcasts, Spotify, Google Podcasts, and Stitcher. Don't forget to subscribe as new content is posted monthly!
Popular Episodes...
- Walk It Like They Talk It Brands (Diversity, Equity and Inclusion in Branding)
- Implications for Marketers: Emerging from a Global Crisis
- Wedding Brands: Top Brands, Songs and More!
- The Role of Marketing in Crisis Management
- Executive Perspective on a Career in Sales
- Cancel Culture and the Implications for the Marketer
- So You Want to Build a Brand?!
- How Should Brands Spell Diversity?! R-E-S-P-E-C-T
- The Marketing Impact of COVID-19
- Pulp or Fiction? What Jules Can Teach Brand in Times of Crisis Part 1
- Pulp or Fiction? What Jules Can Teach Brand in Times of Crisis Part 2
- Marketing to Millennials
- The Next Generation of Men is Watching
Introducing a New Partnership
McGraw Hill has partnered with the Online Learning Consortium (OLC), a higher education community dedicated to advancing quality digital teaching and learning experiences, to help transition in-person courses to hybrid or online delivery.
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