Advertising

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  • Higher Education

    Advertising & Promotion

    8th Edition By Michael Guolla, Jennifer White, George E. Belch, Michael A. Belch
    Guolla Advertising and Promotion: An IMC Perspective provides students with a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. Guolla introduces students to advertising and promotion with an integrate…

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  • Higher Education

    Contemporary Advertising ISE

    17th Edition By Michael F. Weigold, William F. Arens © 2024 | Published: February 13, 2023
    The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significantl…

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  • Higher Education

    M: Advertising: 2024 Release ISE

    By Michael F. Weigold, William Arens
    M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.? M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly vis…

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