An Event for Business & Economics Faculty
MARCH 3, 2022 10:15 AM – 4 PM ET
Session Recordings Available Now
Join a host of educators, authors, and thought leaders that will discuss topics related to the changing higher education landscape. We invite you to register for 1 or more of the 6 sessions, all registrants will be sent a session recording post-event!
Join a host of educators, authors, and thought leaders that will discuss topics related to the changing higher education landscape. The March 3, 2022 event sessions are now available on-demand.
Marketing I Accounting I
Session One: 10:15 AM - 11 AM ET
Marketing Principles: Engaging Gen Z Marketing Students in the 21st Century
Session: Marketing
In this 45-minute session you will hear key insights from McGraw Hill’s Director of Market Research, Kim Brewster, regarding her research on student engagement during the COVID-19 pandemic and key trends and feedback from Generation Z. Following this, SAIT and Mount Royal University Marketing & Communications instructor, Julie Gathercole, will share how she has boosted student engagement in her own Marketing Principles classroom by leveraging experiential learning and digital tools such as the Practice Marketing simulation game from McGraw Hill. Please bring your questions and we hope to see you there!
Speakers:
Julie Gathercole
Marketing Instructor, Mount Royal University
Kim Brewster
Director, Research,
McGraw Hill
Session Two: 11 AM - 12 PM ET
Data Analytics Across the Accounting Curriculum
Session: Accounting, Data Analytics, Introduction to Data Analytics
Please join Professor Vernon Richardson for a webinar on incorporating a dedicated Data Analytics course into the Accounting curriculum. During this session, you'll learn more about our two dedicated Data Analytics texts and the resources you have available to create a dedicated Data Analytics course, whether you are wanting to focus on introductory skills like Excel and Tableau or more experienced skills like IDEA, XBRL, and Weka.
Speaker:
Vernon Richardson
Distinguished Professor - Accounting, University of Arkansas
Session Three: 12 PM - 1 PM ET
Practice Operations: Boosting Student Engagement & Career Readiness Through Gamification
Session: Supply Chain Management, Introductory Operations Management
In this one-hour session we will demonstrate the types of gamification solutions available through full-simulations or mini-simulations (Application Based Activities) from McGraw Hill, and how these tools support student engagement and career readiness. Hear from Digital Faculty Consultant, Author, and Instructor - Craig O’Neill from Cambrian College, as well as McGraw Hill’s own Digital Solutions Manager, Greg Nosal, about Practice Operations full simulation game available with key Operations and Supply Chain Management titles in Connect. Please bring your questions and we hope to see you there!
Speakers:
Craig O'Neill
Professor/Program Coordinator Supply Chain Management Graduate Program, Cambrian College
Greg Nosal
Digital Success Consultant Manager, McGraw Hill
Session Four: 1:15 PM - 2 PM ET
Promoting Deep Knowledge with Economics Simulations
Session: Principles of Microeconomics, Principles of Macroeconomics and Principles of Economics
Do you find yourself struggling to assess and work with different student backgrounds in math, graphs, or other subjects?
Join Instructor Amanda Freeman as she demonstrates the power of Application Based Activities – a turnkey solution for increasing student engagement and addressing differences in student backgrounds with graphing and math. Utilizing dialogue and everyday situations to help students apply and reinforce their knowledge of basic economics concepts.
This webinar features a hands-on walkthrough and live demo by an experienced college instructor and developer, with a goal of making your classroom more relevant, more efficient, and better at meeting students' needs.
Application Based Activities utilize dialogue and everyday situations to help students apply and reinforce their knowledge of basic economic concepts.
Speaker:
Amanda Freeman
Professor of Micro and Macro Economics, Kansas State University
Session Five: 2:15 PM - 3 PM ET
Business Analytics: Storytelling with Data to Support Career Readiness
Session: Business Statistics, Business Analytics
Join us to learn more about the evolution of Business Analytics across the Statistics and Analytics curriculum in Canada.
Hear from key authors on the new Jaggia 2nd edition title – Business Analytics: Communicating with Numbers and how they have incorporated Excel, R, and the CRISP-DM model into their classrooms during the COVID-19 pandemic. You will have the opportunity to ask key questions and engage in this panel discussion by filling out a short survey sent a few days prior to the event. We hope to see you there!
Speakers:
Leida Chen
Professor of Information Systems, California Polytechnic State University
Sanjiv Jaggia
Professor of Economics and Finance, California Polytechnic State University
Session Six: 3:15 PM to 4 PM ET
Integrated Excel: Career Ready Skills for Accounting and Finance Students
Session: Principles of Accounting, Financial Accounting, Managerial Accounting, Managerial and Corporate Finance
McGraw Hill has a new partnership with Microsoft Excel!
The power of Microsoft Excel meets the power of McGraw Hill Connect in our all-new integration of Excel in Connect. In this new assignment type, Excel opens seamlessly inside Connect with no need to upload or download any additional files or software. Instructors choose their preferred auto-graded solution with the option for either grading for formula accuracy or the solution value.
Join us for demo of this new resource now available in Connect.
Speakers:
Todd Kirkpatrick
Sr Digital Success Consultant, McGraw Hill
Rick Palmerio
Sr National Digital Success Manager, McGraw Hill
Unable to Attend?
Interested in a webinar but unable to attend? Simply register and we will send you a recording of the session.
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