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Marketing Principles I 10:15 AM - 11 AM ET

In this 45-minute session you will hear key insights from McGraw Hill’s Director of Market Research, Kim Brewster, regarding her research on student engagement during the COVID-19 pandemic and key trends and feedback from Generation Z. Following this, SAIT and Mount Royal University Marketing & Communications instructor, Julie Gathercole, will share how she has boosted student engagement in her own Marketing Principles classroom by leveraging experiential learning and digital tools such as the Practice Marketing full simulation game from McGraw Hill. Please bring your questions and we hope to see you there!

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