Introduction to Business

To encourage clearer written communication, Auto-graded Writing Assignments is based on a student writing sample, software evaluates, scores, and gives feedback in areas such as grammar, word choice, sentence structure, idea development, and overall writing style.

Immersing students into the role of a manager, Manager’s Hot Seat Videos depict real-life scenarios that show students how managers navigate difficult employees and complex decision-making. This exciting digital tool helps students learn from realistic examples, define their approach and management style, and prepares them for their career in the real world. Special topics covered include ethics, sexual harassment, organizational grapevine, office politics, legitimate power, accountability, emotions, and more. Each Manager's Hot Seat Video includes assignable and auto-gradable multiple-choice questions to support student comprehension. The following example depicts actors who play out an Operational situation that students may encounter in the real-world as managers considering a business expansion decision.

To support student comprehension, a variety of engaging assignables are available within the McGraw Hill Connect platform. This includes the 'Click and Drag' exercises which allow students to demonstrate their retention and understanding through activities such as matching and ranking.

iSeeit! Videos are contemporary, short videos that provide engaging, animated instruction on key course topics and themes in business. Instructors can seamlessly assign these easy-to-follow, by topic videos before or after lecture.

With accompanying multiple-choice questions, live-action videos challenge students to apply business concepts in everyday situations with real products and companies.

Short, interactive challenges allow students to demonstrate their knowledge of key concepts and terms by applying them to a variety of real-world business scenarios.

Author blogs help you incorporate current content into your course easily and effectively. Our award-winning author blogs are continuously updated with vetted articles, discussion questions, videos and more to provide you with content that engages students.

Business Plan Prep Exercises guide students to applying chapter concepts by having them create a basic business plan. Application Exercises allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track progress in their own report. Detailed results let instructors see at a glance how each student performs and track the progress of every student in their course.

Business Plan Prep Exercises cover:

1. Overview of the Business Plan
2. Management and Human Resource Summary
3. Industry Overview
4. Overview of Products & Services
5. Overview of Market Research
6. Overview of Marketing Process
7. Overview of Business Operations Management
8. Overview of the Financial Summary