Business: A Changing World

THE IMPACT OF COVID-19 The 8th Canadian edition has been thoroughly updated in the context of the pandemic's significant impact on businesses large and small, disruptions in supply chains, technology use, changes in the way people work and buy, and much more.

NEW TECHNOLOGIES Coverage on new and emerging technologies has been expanded in every chapter, including topics such as artificial intelligence, big data, blockchain, VR/augmented reality, and cryptocurrency.

DIVERSITY AND INDIGENOUS PERSPECTIVES Content on diversity has been expanded and refined with a thoughtful focus on integrating indigenous perspectives. Examples of indigenous businesses and entrepreneurs are woven into many chapters. Diversity, equity, and inclusion is particularly explored in the areas of employee relations and leadership.

NEW PART OPENERS New to this edition are part-openers that give students an overview of what to expect in each part and gain a better understanding of topic correlation.

STREAMLINED ORGANIZATION Several chapters have been reorganized in response to reviewer feedback to better support content flow for a single-semester format. In Part 5, Marketing: Developing Relationships, three chapters were revised and combined into two chapters; and in Part 6, Financing the Enterprise, three chapters were combined into two chapters.

NEW BONUS CHAPTERA bonus chapter on Financial Planning has been introduced to this edition (complete with quiz and test bank).

ENTER THE WORLD OF BUSINESS Almost all chapter opening vignettes are brand new or updated, profiling companies such as Spotify, Zoom, and Hilton.

NEW BOXED FEATURES Have been introduced throughout the chapters.

• Technology and the Economy boxes demonstrate how emerging technologies such as artificial intelligence, drones, and augmented reality influence business.
• New Business Disruption This new boxed feature consists of real-world examples of the changing business landscape.
• New Consider Ethics and Social Responsibility boxes highlight the importance of ethical conduct and how unethical conduct hurts investors, customers, and, indeed, the entire business world.

NEW BUSINESS IN THE NEWS BLOG The brand-new blog found at www.ferrellbusiness.com, highlights newsworthy stories that show the importance of understanding foundational business concepts and are accompanied by thought-provoking discussion questions. Updated multiple times each week and includes abstracts of relevant news stories, video tied to chapter topics, and critical thinking questions that streamline your prep time and always have fresh topics to discuss with your students - subscribe to receive updates by email.

VIDEO CASES New cases featuring companies such as Tesla, Everlane, Scentsy, and Coca-Cola. These live-action videos are available on Connect with accompanying multiple-choice questions challenge students to apply business concepts to everyday situations, real products, and companies.

APPLICATION-BASED ACTIVITIES New and Canadian activities have been added to these popular auto-graded simulations, which help students immerse themselves in a business environment, analyze the situation, and apply their knowledge to world business situations. The Canadian ABA series features an outdoor sporting equipment retail business based in Tofino, BC.

WRITING ASSIGNMENTS The Writing Assignment tool delivers a learning experience to help students improve their written communication skills and conceptual understanding. As an instructor you can assign, monitor, grade, and provide feedback on writing more efficiently and effectively. NEW features include peer review capability and the option of ready-to-use writing prompts (with pre-set grading rubrics).

NEW CONNECT INTERFACE Significant improvements to the instructor workflows in Connect have been made, including the addition of new features designed to make managing your course even easier. New features include the ability to add co-instructors to a section, a new Assignments tab, a redesigned section dashboard, optimizations for mobile use, and improved accessibility.NEW CONNECT ASSIGNMENT MATRIX As Connect offers a wide variety of different content resources for you to assign to your students, this downloadable course planning document is available to assist you in your planning of course assignments (by chapter and learning objective).

FOCUSED Business: A Changing World carefully builds just the right mix of coverage, depth, and applications to give students a holistic, firm grounding in business principles without the need to sprint through semester. The concise format allows for breathing space to explore topics and incorporate other engaging activities. Robust resources are included to support you in this effort every step of the way.

EXCITING AND INCLUSIVE It's exciting to see students succeed! Business: A Changing World makes these results possible for your course with its integrated learning package that is proven effective, tailored to each individual student, and easy to use. With an accessible writing style, balanced Canadian and global context, and inclusive language, Ferrell further promotes success for both domestic, and international students studying at Canadian higher education institutions.

APPLICABLE When students see how content applies to them, their life, their career, and the world around them, they are more engaged in the course. This resource is packed with current, diverse examples that Gen-Z learners can relate to, as well as up-to-date, interesting boxed-features and cases to help students maximize their learning.

HAPPENING! Ferrell reflects the very latest developments in the business world-such as the COVID-19 pandemic that put stress on small businesses and caused major disruption in supply chains. In addition, diversity, ethics and social responsibility have become much more important as firms are being rewarded for having a social conscience and addressing unrest and conflicts in society.

EXCEPTIONAL PEDAGOGY Ferrell's pedagogy is designed to engage students in group and class discussions through feature boxes, discussion questions, end-of-chapter exercises and end-of-chapter cases, combined with market leading student and teaching supplements within Connect.