Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most import…
Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors’ emphasis on methods.…
Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in co…
Recognized as the market leading text for investment courses, the Eleventh Canadian Edition of Investments;continues to present material in a framework that is organized by a central core of consistent fundamental principles. The authors have eliminated unnecessary mathematical detail and concentrat…
Baltzan; M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start. Saturated with fascinating, sometimes hard-to-believe real-life examples, M will keep students intrigued throughout the course. Baltzan’s a…
