Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on…
Engage students in derivative securities with a dynamic, market-based approach that bridges theory and practice. Authored by veteran derivatives instructors with over 18 years of industry experience, this textbook integrates modern pedagogy, including flipped classrooms, interactive polling, and aut…
Financial and Managerial Accounting: Building Skills with Data Analytics offers balanced coverage of financial and managerial accounting, presenting the accounting cycle in a clear, four-step process. It integrates tools like McGraw Hill Connect, Excel…
Dive into the transformative world of fintech and decentralized finance with this comprehensive textbook, designed for upper-level undergraduate and graduate students. Balancing foundational concepts with real-world applications, it explores blockchain technology, cryptocurrencies, NFTs, and regulat…
