Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most import…
Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors’ emphasis on methods.…
