Just as bridges connect parts of Canada together, Canadian Income Taxation: Planning and Decision Making connects tax law and its application, to business and investment transactions and decision making. Taxation is more exciting and interesting—and less complex—than it is reputed to be. The 202…
An absolute key requirement for payroll administrators is to ensure that payment to employees is compliant with all government laws and regulations as well as meeting contractual obligations with workers, unions, benefit providers and any other stakeholders to the process. Over the last year there h…
Advertising & Promotion: An Integrated Marketing Communications Perspective provides students with a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. Guolla introduces students to advertising and …
Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in co…
