Marketing - 2026 Release

New Canadian Co-Author. We are excited to welcome Chris Ling, Ph.D., as co-author of the Canadian 2026 Release of Grewal Marketing. With over a decade of teaching experience and a distinguished academic and industry background, Professor Ling brings invaluable expertise in consumer behavior and marketing. Currently an Assistant Professor at McMaster University's DeGroote School of Business, his insights promise to enrich the 2026 Release with fresh perspectives and dynamic content for educators and learners alike.

New and Updated Content Coverage. Special attention on artificial intelligence and its use and impact on marketers has been incorporated. Almost every chapter in Grewal includes examples of and discussions around AI. Updated content in chapters include current, relevant discussions, and examples of how companies are adapting. The Canadian 2026 Release also features enhanced emphasis on sustainable marketing practices, ethical decision making and corporate social responsibility, with dedicated boxes and case studies.

New Chapter on Digital Marketing. The Canadian 2026 Release introduces a brand-new Chapter 16 (Digital Marketing: Online, Social and Influencer Marketing). As digital platforms become increasingly central to consumer engagement and as demand for digital marketing expertise grows, this chapter provides students with essential frameworks and theories to understand digital marketing’s role within broader marketing strategies.

New Case Studies and Vignettes. 11 new Chapter Case Studies and 10 new Chapter Vignettes have been added to the Canadian 2026 Release which introduce and illustrate some of the main content of each chapter. The cases and vignettes have been carefully selected to pique student interest and are designed to provide real-world examples of how the theory has been applied.

New Application-Based Activities. Available in Connect, these highly interactive brief simulations bridge the gap between theory and real-world application, challenging students to apply multiple concepts and make data-informed decisions in qualitative or quantitative contexts.

AI Reader. Encourage discovery and boost understanding with AI Reader. Designed to facilitate active reading, AI Reader within McGraw Hill Connect provides students with AI tools to enhance their comprehension, retention, and critical thinking. Students can use AI Reader within the Connect eBook and/or SmartBook to highlight words or sections to see different explanations, create quiz-questions for self-study, copy helpful explanations to their notes, and follow citations to find the original context of the AI-generated explanation.

Evergreen™. Content and technology are ever-changing, and it is important that you can keep your course up to date with the latest content and assessments. That’s why we want to deliver the most current and relevant content for your course, hassle-free. McGraw Hill uses an Evergreen delivery model, which is a product delivery model and experience that provides customers with the most relevant and updated content, tools, and accessibility. Engage students and freshen up assignments with up-to-date coverage of select topics and new questions, all without having to switch editions or build a new course.

Value Theme. Grewal Marketing focuses on the core concepts and tools that help marketers create value for customers. Integrated throughout the text, numerous examples define how companies create value for customers through branding, packaging, pricing, retailing, service, and advertising.

Ethics And Socially Responsible Marketing Coverage. Grewal Marketing provides rich illustrations of corporate responsibility. Each chapter contains an Ethical & Societal Dilemma box along with end-of-chapter discussion questions that encourage students to consider and evaluate each situation. 

Sustainability Coverage. Sustainable Marketing boxes integrated throughout Grewal encourage students to consider the environmental concerns that marketers face in bringing new products and services to the market.

Unique Entrepreneurial Outlook. An entrepreneurial spirit pervades most marketing innovations and is necessary to keep firms growing and healthy. Recognizing that Canada’s unique business landscape is mainly comprised of small businesses, Grewal Marketing nurtures students’ entrepreneurial spirit with examples of young entrepreneurial firms and successful entrepreneurs in their own marketing journeys. There is at least one Entrepreneurial Marketing boxed feature in each chapter. 

Marketing Analytics. As the need for data analytics skills continues to emerge in all functions of business, Grewal’s Marketing Analytics boxes highlight companies that rely on sophisticated data analytics to define and refine their approaches to their customers and their markets. Exercises in Connect provide an opportunity to introduce students to marketing analytics in practice. 

Real Marketing Profiles. These feature boxes appear in 11 Chapters and focus on the transition that students make from attending post-secondary school to applying their marketing skills in the “real“ world.

Market Driven Authorship. Canadian authors Shirley Lichti and Chris Ling bring award winning teaching and business experience to Grewal’s Marketing Canadian 2026 Release. US authors Dhruv Grewal and Michael Levy have published numerous articles in several leading journals including the Journal of Marketing, and have both been recognized with teaching excellence awards.

Canadian Currency in Marketing. Continually updated instructor and student resources such as the Canadian Marketing Video Library, Canadian CaseAnalysis Questions, Canadian Newsflash Activities and Canadian Mini Cases (Assignable in Connect).

Continuously Updated Blog. With the Grewal Marketing Newsletter, instructors can access current examples to share in class. This popular blog is updated several times a week with relevant news articles, videos, and podcasts – complete with discussion questions to engage students.

McGraw Hill Connect®. Predictive, Personal and Powered by AI. McGraw Hill Connect is an award-winning digital teaching and learning platform designed to empower students and streamline course management for instructors. With cutting-edge adaptive technology and AI-driven tools, Connect delivers personalized learning experiences that help students achieve their full potential. For instructors, Connect provides comprehensive reporting, actionable data, and valuable insights designed to amplify teaching.

SmartBook®. Within Connect, students have access to SmartBook, McGraw Hill’s adaptive learning and reading resource. SmartBook creates a safe space for learning and confidence building, as students receive immediate and meaningful feedback to help guide their study. By prompting students with questions and assessing individual answers, SmartBook learns what a student knows and identifies which topics they need to practice, giving each student a personalized learning experience and path to success. 

ReadAnywhere® App. Read or study when it’s convenient with McGraw Hill’s free ReadAnywhere app. Available for iOS and Android smartphones or tablets, the ReadAnywhere App gives users access to McGraw Hill tools including the eBook and SmartBook or Adaptive Learning Assignments in McGraw Hill Connect. Students can take notes, highlight, and complete assignments offline—all their work will sync when connected to Wi-Fi. Students log in with their Connect username and password to start learning—anytime, anywhere!