Marketing Principles

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  • Higher Education

    Ise Digital Marketing: 2025 Release Plus Connect Access Card Pkg

    2nd Edition By Raj Sachdev
    $139.95
  • Higher Education

    Marketing: The Core

    7th Edition By Roger A. Kerin, Steven W. Hartley, Arsenio Bonifacio, Donna Dumont, Sheldon Koufman © 2024 | Published: February 9, 2024
    Kerin, Marketing: The Core provides a comprehensive exploration of core marketing principles with a focus on Canadian business contexts. It covers essential topics such as market research, consumer behavior, and strategic marketing planning, offering practical insights and examples relevant to the C…

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  • Higher Education

    Marketing

    6th Edition By Dhruv Grewal, Michael Levy, Shirley Lichti © 2023 | Published: February 9, 2023
    The function of marketing is multifaceted, but its fundamental purpose is to create value - this key principle has guided the Grewal Marketing franchise as it teaches students how firms rely on value establishing lasting relationships with customers.The Sixth Canadian Edition focuses on the core con…

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  • Higher Education

    M: Marketing: 2025 Release ISE

    By Dhruv Grewal, Michael Levy
    M: Marketing continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by emerging technology, influencer marketing, social responsibility, s…

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  • Higher Education

    M: Marketing ISE

    8th Edition By Dhruv Grewal, Michael Levy © 2023 | Published: January 13, 2022
    M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketin…

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