Kerin, Marketing: The Core provides a comprehensive exploration of core marketing principles with a focus on Canadian business contexts. It covers essential topics such as market research, consumer behavior, and strategic marketing planning, offering practical insights and examples relevant to the C…
The Canadian 2026 Release of Grewal, Marketing is all about the core concepts and tools that marketers use to create value for customers. Grewal contains numerous examples that define how companies create value through branding, packaging, pricing, retailing, service, and advertising.…
M: Marketing continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by emerging technology, influencer marketing, social responsibility, s…
