Advertising & Promotion: An Integrated Marketing Communications Perspective provides students with a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. Guolla introduces students to advertising and …
Kerin, Marketing: The Core provides a comprehensive exploration of core marketing principles with a focus on Canadian business contexts. It covers essential topics such as market research, consumer behavior, and strategic marketing planning, offering practical insights and examples relevant to the C…
The Canadian 2026 Release of Grewal, Marketing is all about the core concepts and tools that marketers use to create value for customers. Grewal contains numerous examples that define how companies create value through branding, packaging, pricing, retailing, service, and advertising.…
The function of marketing is multifaceted, but its fundamental purpose is to create value - this key principle has guided the Grewal Marketing franchise as it teaches students how firms rely on value establishing lasting relationships with customers.The Sixth Canadian Edition focuses on the core con…
M: Marketing continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by emerging technology, influencer marketing, social responsibility, s…
