International Marketing

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  • Higher Education

    International Marketing ISE

    19th Edition By Philip R. Cateora, Bruce Money, Mary C. Gilly, John Graham © 2024 | Published: March 22, 2023
    Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul…

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