ABC's of Relationship Selling Through Service explores the basic fundamentals of selling from a Canadian perspective. Futrell provides students with the foundation for understanding the entire selling process including selling as a profession, preparation for relationship selling, the relationship s…
Selling: Building Partnerships, remains faithful to the original goal of the product since its first edition—that instructors don't want to teach the history of selling, rather they want their students to know how it is done. While many things have changed, students still need to practice newly le…
