Services Marketing

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  • Higher Education

    Consumer Behavior: Building Marketing Strategy ISE

    15th Edition By David L. Mothersbaugh, Susan Bardi Kleiser, Delbert I. Hawkins © 2024 | Published: January 25, 2023
    Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi…

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  • Higher Education

    Services Marketing: Integrating Customer Focus Across the Firm ISE

    8th Edition By Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler © 2024 | Published: January 19, 2023
    Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.   • Managerial focused app…

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