Session Overview
As unprecedented changes shake up the business world and disrupt consumer behaviours, marketers are faced with ever-evolving challenges. This session will explore implications of these challenges for tomorrow’s Marketing graduates.
Join Shirley Lichti – author and educator, along with a panel of industry professionals for a discussion of best practices for helping business faculty prepare students with the skills required for today’s agile marketing needs. The event welcomes instructors from all Marketing course areas as we will seek to explore how these changes have impacted all functions of the discipline, including Advertising, Retail, and Selling. You will have a chance to interact with panelists through a Q&A session - we look forward to your questions and a lively discussion!
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Guest Speaker
Shirley Lichti, Instructor, Wilfrid Laurier University: School of Business & Economics
Shirley Lichti, B.A., M.A. , is the Canadian author on Grewal's Marketing and instructor at the School of Business and Economics at Wilfrid Laurier University where she has taught a range of undergraduate and graduate courses across the Marketing curriculum. A dedicated educator, Shirley has been recognized with numerous teaching awards, including the Ontario Ministry of Training, Colleges and Universities with The LIFT Award for Teaching Excellence in 2007.
Shirley has an extensive background in marketing, advertising, promotion, and training, which was developed during a 14-year career with IBM. She currently runs Marketing Magic, a Waterloo-based marketing communication consulting and training company. She has also been featured as a keynote speaker at conferences and has developed and delivered marketing seminars and workshops for many organizations including the Stratford Festival, Scotiabank, and Lexus Canada.