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Building Your Dream: A Guide To Starting Your Own Business

11th Edition
1260065898 · 9781260065893
Good, Building Your Dream brings a practical, hands-on approach to Small Business and Entrepreneurship. Good focuses on start-up versus managing a small business and walks the students through the fundamental 10-stage approach that is involved in sta… Read More
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STAGE 1: Assessing Your Potential of Becoming a Successful Entrepreneur  
STAGE 2: Defining Your Business Ideas and Opportunities  
STAGE 3: Market Feasibility Study  
STAGE 4: Forecasting Financial Requirements for Your Entrepreneurial Business Venture  
STAGE 5: Business Plans  
STAGE 6: Legal Considerations  
STAGE 7: Financing Your Business and Accounting Practices  
STAGE 8: Marketing  
STAGE 9: Sales  
STAGE 10: Buying a Business or a Franchise 

Glossary  
Chapter sources 
Endnotes  
Index
Good, Building Your Dream brings a practical, hands-on approach to Small Business and Entrepreneurship. Good focuses on start-up versus managing a small business and walks the students through the fundamental 10-stage approach that is involved in starting a business. The students benefit from this 'how to', action-oriented approach. Students will understand what it takes to succeed in an entrepreneurial career from understanding the skills needed, to conducting a feasibility study; how to finance a new business, to completing a Business Plan by the end of the semester.
NEW WRITING ASSIGNMENT. Delivers a learning experience that improves students' written communication skills and conceptual understanding with every assignment.
ORGANIZATION. Good is divided into '10 Stages' - each of which provides a descriptive overview of a topic, some conceptual material indicating the principal areas to be considered or evaluated, and a series of outlines, worksheets, checklists, and other forms that can be completed in conducting a comprehensive assessment of that stage in the new venture development process.
ENGAGING AND UNDERSTANDABLE APPROACH. this well written, non-academic format is appropriate for a wide range of students with varying abilities and language skills who want to understand the fundamental stages involved in starting a business. Good is widely regarded as easy to read and organized in a logical progression.
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