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Connect Online Access for AI in Business: Creating Value Responsibly

1266570349 · 9781266570346
As artificial intelligence (AI) reshapes industries, equipping students with the knowledge to effectively understand and leverage its potential is crucial for promoting career readiness. Introducing AI in Business, a vital resource for navigating the… Read More
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180 Day
Available for purchase 2026/06/01
$109.00
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BACKGROUND 
1. Overview of AI in Business 
2. The Rise of AI: Innovation and Impact 
3. Data Management for AI 

TYPES OF AI 
4. Machine Learning 
5. Neural Networks 
6. Generative AI in Business 

IMPLEMENTATION AND APPLICATION 
7. Strategic AI Implementation: People, Process, Purpose 
8. The Art of Prompt Engineering with FOCUS 
As artificial intelligence (AI) reshapes industries, equipping students with the knowledge to effectively understand and leverage its potential is crucial for promoting career readiness. Introducing AI in Business, a vital resource for navigating the evolving role of AI in modern business. This title examines the transformative effects of AI in diverse business contexts and translates historically technical concepts into nontechnical, approachable content, covering topics from data management to generative AI. AI in Business includes real-world case studies, such as Amazon’s hiring practices and UPS’s logistics, which offer practical insights and critical analysis skill-building opportunities for students to be successful in today’s dynamic business environment.
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