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Cardon, 1ce
Designed with a Business Focus
Business Communication: Developing Leaders for a Networked World
Business Communication: Developing Leaders for a Networked World
To prepare students for today’s business environment, Cardon includes extensive coverage of communication with digital media and technologies, as well as a chapter devoted to Global Communication and Diversity. Canadian examples and perspectives are also featured throughout.
Rentz, 1ce
Spotlight on Writing & Grammar
Business Communication: A Problem-Solving Approach
Business Communication:
A Problem-Solving Approach
Rentz places a strong emphasis on written communication and grammar. Extensive samples and examples are included for students to explore. Plus, rich Canadian content and real-world scenarios are weaved throughout. The result is a resource that will help students become clear communicators and problem-solvers.
Overview
Cardon, Business Communication: Developing Leaders for a Networked World First Canadian Edition is an exciting new resource designed to develop students into business professionals. Credibility is the central theme of this resource, emphasizing why credibility and trust are important for effective communication. This theme is incorporated throughout every chapter and is brought to life though a case-based approach. Using actual business cases, students will engage with real-life examples to better understand why communication is an essential skill.
Table of Contents
Part 1 - Introduction to Business Communication
Chapter 1 Establishing Credibility
Part 2 - Principles of Interpersonal Communication
Chapter 2 Interpersonal Communication and Emotional Intelligence
Chapter 3 Team Communication and Difficult Conversations
Chapter 4 Global Communication and Diversity
Part 3 - Principles for Business Messages
Chapter 5 Creating Effective Business Messages
Chapter 6 Improving Readability with Style and Design
Chapter 7 Email and Other Traditional Tools for Business Communication
Chapter 8 Social Media for Business Communication
Part 4 - Types of Business Messages
Chapter 9 Routine Business Messages
Chapter 10 Persuasive Messages
Chapter 11 Bad-News Messages
Part 5 - Reports and Presentations
Chapter 12 Research and Business Proposals and Planning for Business Reports
Chapter 13 Completing Business Proposals and Business Reports
Chapter 14 Planning Presentations
Chapter 15 Delivering Presentations
Chapter 16 Employment Communications
Appendices
Appendix A Formatting for Letters and Memos
Appendix B Creating Proposals and Business Plans
Chapter Sources
Index
Bonus Content (Available only in the eBook within McGraw Hill Connect®.)
Bonus Chapter Crisis Communications and Public Relations Messages
Bonus Appendix Punctuation, Number Usage, and Grammar
An Innovative Authoring Process
We believe that learning changes everything, which is why we developed this Business Communication resource with innovation and collaboration in mind.
Written in a cloud-based platform
A group of Business Communication instructors across Canada were invited to the cloud-based platform to review the resource during the authoring process
Every chapter was reviewed by Canadian Business Communication instructors in real-time during authoring
Our author was able to edit and modify content based on suggestions from their peers
The result is an exciting resource that’s unique, engaging, and designed exclusively for Canadian instructors and students
What's Inside: Cardon, First Canadian Edition
The First Canadian Edition of Cardon is available in Connect. Connect is an award-winning digital teaching and learning solution designed to enhance your teaching style. It allows you to deliver, personalize and measure your course with ease. Plus, it can integrate with your LMS system to provide a seamless experience for you and your students.
Features
Tailored for Business: Cardon 1ce is for business professionals. This brand-new resource will help students understand and successfully apply business communication strategies that are relevant to today’s professional.
Case-Based Approach: Case studies are included at the start of every chapter to bring concepts to life. The case study is referenced throughout the chapter to engage readers, and to highlight relevant examples and samples.
Digital Focus: Business professionals need to communicate across a variety of channels and mediums, which is why Cardon 1ce includes digital-focused coverage, including best practices for communicating via social media and with different technologies.
Global Communication and Diversity: Cardon 1ce devotes an entire chapter to Global Communication and Diversity, providing essential coverage about collaboration across cultures.
SmartBook 2.0: Within Connect, students have access to SmartBook, an adaptive learning and reading tool that personalizes content to each student’s unique needs. Because SmartBook creates the ideal study path for each student, every minute they spend studying is the most effective minute possible. SmartBook highlights the key topics students should focus on, and supplies links to additional learning materials like slideshows, videos and more so they can enhance their understanding of key learning objectives.
Video Capture powered by GoReact: The video capture tool allows instructors to easily create speech assignments to provide students with live communication practice. Video Capture Powered by GoReact is fully integrated in McGraw Hill’s Connect platform, and doesn’t require any extra equipment or complicated training.
Writing Assignments: The Writing Assignment tool delivers a learning experience to help students improve their written communication skills and conceptual understanding. As an instructor you can assign, monitor, grade, and provide feedback on writing more efficiently and effectively.
SmartBook
SmartBook is an adaptive teaching and learning experience available within Connect, designed to create a customized learning path for every student. By identifying gaps in knowledge, SmartBook helps students study more efficiently by providing additional reinforcement where needed. With detailed insights on student performance, instructors can identify areas of weakness and strength among course topics to better inform their teaching approach and create a more engaging classroom.
Video Capture Powered by GoReact
The video capture tool allows instructors to easily create speech assignments to provide students with live communication practice. Video Capture Powered by GoReact is fully integrated in McGraw Hill’s Connect platform, and doesn’t require any extra equipment or complicated training.
Writing Assignments
The new writing assignment automatically gives students feedback in areas such as grammar, word choice, sentence structure, idea development, originality detection, and overall writing style, encouraging clearer written communication. This frees instructors to focus their time to review the content of written assignments online.
Power of Process
Power of Process guides students through critical reading, analysis, and writing process step-by-step. It requires application of active reading and writing strategies while reinforcing the writing process. Students demonstrate critical thinking and analysis on a business message as well as their own writing.
Purchase Options
Connect
Connect + Print Text
eBook
Available Now
About the Author
Julie A. Stevens
Julie A. Stevens, PhD, is an Associate Professor in the Department of Sport Management and Director of the Centre for Sport Capacity at Brock University. Julie is currently serving as the Special Advisor to the President - Canada Games and leads all academic collaborations between Brock University and the Niagara 2022 Canada Summer Games Host Society. She works with colleagues on campus and partners in the community to support innovative initiatives that connect teaching and learning, research, and community engagement with the 2022 Games in the Niagara Region.
During the past twenty years she has taught several graduate and undergraduate management courses related to business communication, organization theory, policy, change and innovation, governance, and organizational analysis within commercial, non-profit, and public sectors. She developed and introduced the Department of Sport Management professional engagement course to support student fundamental, personal management, and teamwork skill development for work-integrated learning. She was the first in the department to deliver an online and hybrid course, and has implemented several unique experiential education components in her courses, such as the Sport Management Professional Development Conference.
Julie holds Instructional Skills Workshop certification and has served on various teaching and learning committees. Her teaching philosophy, which emphasizes critical commentary and active learner engagement, is enacted through a diverse range of practices within face-to-face, hybrid, and fully online forums. Drawing upon her background as a Research Fellow with the North American Society for Sport Management, she integrates current affairs and scholarship to provide relevant, problem-based learning opportunities for students.
Overview
The First Canadian Edition of Rentz, Business Communication: A Problem-Solving Approach is designed to prepare students for the workplace. Following a unique problem-solving approach, Rentz focuses on three core concepts: clear communication, visual rhetoric, and critical thinking. Students are introduced to tasks they’re likely to face on the job, such as managing customer relations and crafting company policies, then presented with the principles and tools they’ll need to execute and succeed.
Table of Contents
Chapter 1 Communicating in the Workplace
Chapter 2 Writing Effectively for Your Audience, Purpose, and Medium
Chapter 3 Designing Documents with Visual Appeal
Chapter 4 Communicating with Visuals
Chapter 5 Crafting Effective Sentences and Paragraphs
Chapter 6 Building Positive Relationships through Communication
Chapter 7 Communicating across Cultures
Chapter 8 Writing Good-News and Neutral Messages
Chapter 9 Writing Bad-News Messages
Chapter 10 Writing Persuasive Messages and Proposals
Chapter 11 Researching and Writing Reports
Chapter 12 Creating the Right Type of Report
Chapter 13 Delivering Business Presentations and Speeches
Chapter 14 Putting Interpersonal Communication Skills to Work in Conversations and Meetings
Chapter 15 Communicating in the Job Search
Reference Chapters
A. Correctness of Communication
B. Documentation of Sources
Chapter Sources
Index
An Innovative Authoring Process
We believe that learning changes everything, which is why we developed this Business Communication resource with innovation and collaboration in mind.
Written in a cloud-based platform
A group of Business Communication instructors across Canada were invited to the cloud-based platform to review the resource during the authoring process
Every chapter was reviewed by Canadian Business Communication instructors in real-time during authoring
Our author was able to edit and modify content based on suggestions from their peers
The result is an exciting resource that’s unique, engaging, and designed exclusively for Canadian instructors and students
What's Inside: Rentz, First Canadian Edition
The First Canadian Edition of Rentz is available in Connect. Connect is an award-winning digital teaching and learning solution designed to enhance your teaching style. It allows you to deliver, personalize and measure your course with ease. Plus, it can integrate with your LMS system to provide a seamless experience for you and your students.
Features
Problem Solving Approach: The First Canadian Edition of Rentz explores how to solve problems through effective communication. This unique approach focuses on three areas that are key to problem solving: clear communication, visual rhetoric, and critical thinking.
Writing and Grammar Focus: Rentz offers a strong focus on written communication and grammar. Students will learn how to write effectively across multiple mediums, and how to refine their skills.
Samples and Examples: This resource offers a rich volume of communication samples, including Canadian examples. This allows readers to see concepts applied to real-world scenarios and helps guide them on how to bring strategies to life.
SmartBook 2.0: Within Connect, students have access to SmartBook, an adaptive learning and reading tool that personalizes content to each student’s unique needs. Because SmartBook creates the ideal study path for each student, every minute they spend studying is the most effective minute possible. SmartBook highlights the key topics students should focus on, and supplies links to additional learning materials like slideshows, videos and more so they can enhance their understanding of key learning objectives.
Video Capture powered by GoReact: The video capture tool allows instructors to easily create speech assignments to provide students with live communication practice. Video Capture Powered by GoReact is fully integrated in McGraw Hill’s Connect platform, and doesn’t require any extra equipment or complicated training.
Writing Assignments: The Writing Assignment tool delivers a learning experience to help students improve their written communication skills and conceptual understanding. As an instructor you can assign, monitor, grade, and provide feedback on writing more efficiently and effectively.
SmartBook
SmartBook is an adaptive teaching and learning experience available within Connect, designed to create a customized learning path for every student. By identifying gaps in knowledge, SmartBook helps students study more efficiently by providing additional reinforcement where needed. With detailed insights on student performance, instructors can identify areas of weakness and strength among course topics to better inform their teaching approach and create a more engaging classroom.
Video Capture Powered by GoReact
The video capture tool allows instructors to easily create speech assignments to provide students with live communication practice. Video Capture Powered by GoReact is fully integrated in McGraw Hill’s Connect platform, and doesn’t require any extra equipment or complicated training.
Writing Assignments
The new writing assignment automatically gives students feedback in areas such as grammar, word choice, sentence structure, idea development, originality detection, and overall writing style, encouraging clearer written communication. This frees instructors to focus their time to review the content of written assignments online.
Power of Process
Power of Process guides students through critical reading, analysis, and writing process step-by-step. It requires application of active reading and writing strategies while reinforcing the writing process. Students demonstrate critical thinking and analysis on a business message as well as their own writing.
A Message from the Author: Dax Urbszat
Purchase Options
Connect
Connect + Print Text
eBook
Available Now
About the Author
Marco Campagna
Marco Campagna is a Professor of Business Communications and Coordinator of English and General Education electives in the School of Business at Algonquin College. His first experience with teaching came during an introductory literature course in 2006 while pursuing an undergraduate degree in English Literature at the University of Ottawa. His dedication to teaching grew during his graduate studies at Memorial University of Newfoundland. His career at Algonquin College started in 2009 where he teaches Communications I, Communications II, Communication Dynamics, English Fundamentals, Art of Oratory, and The Science of Play.
Professor Campagna is an active faculty member in the School of Business at the college. For many years he was part of the General Education Committee, and he remains closely involved in all things related to General Education. He wrote a popular General Education course, and he is responsible for ensuring the quality and consistency of a number of communications courses in the School of Business. Finally, he worked on a semester-long initiative that ended in the recommendation and adoption of a new business communications textbook for the School of Business.
Marco is passionate about teaching, and this is in large part because he enjoys helping students reach their potential. To this end, he attends numerous professional development seminars and conferences to keep current and to search for student engagement ideas and new pedagogical theories.