Consumer Behavior

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  • Higher Education

    Consumer Behavior: Building Marketing Strategy ISE

    15th Edition By David L. Mothersbaugh, Susan Bardi Kleiser, Delbert I. Hawkins © 2024 | Published: January 25, 2023
    Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi…

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