Marketing Research

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  • Higher Education

    Essentials of Marketing Research ISE

    6th Edition By Joseph F. Hair, David J. Ortinau, Dana E. Harrison © 2024 | Published: January 13, 2023
    Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, …

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