Marketing Research

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  • Higher Education

    Essentials of Marketing Analytics: 2024 Release ISE

    By Joseph F. Hair, Dana E. Harrison, Haya Ajjan
    The starting point in learning marketing analytics is to understand the marketing problem.? The second is asking the right business question.? The data will help you tell the story.??  We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, …

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