Introduction to Mass Communication focuses on literacy and culture, equipping students with essential skills in today’s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, scenario-driven activities, a…
Now in its sixteenth edition, Effective Group Discussion combines the most recent research findings and practical tools students need to become productive group members. A variety of secondary groups are covered in the text: work groups, committees, task forces, self-directed work teams, and other s…
Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a…
The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors’ conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introdu…
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made…
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made…
Experience Communication meets students where they are by foregrounding the core principles of effective communication and encouraging practical applications across scenarios relevant to their everyday lives.Today’s students are navigating a world in which most of their personal and professional i…
Kory Floyd presents a balance of theory and application in Public Speaking Matters, providing opportunities for students to put into practice what they just read. Public Speaking Matters teaches students that adapting to the context of the speech - including the cultural backgrounds of their listene…
