Digital Marketing: 2026 Release ISE
1265517258
·
9781265517250
Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused …
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Colour, print bound version of the complete text
1 Digital Marketing in a Digital World
2 Creating Value through Digital Marketing Strategy
3 Digital Consumer Behavior and Customer Relationship and Experience Management
4 Website Marketing Strategy
5 Search Engine Optimization
Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on