Social Psychology

Current research. The ninth Canadian edition of Myers includes the latest research in social psychology. The latest findings on the effects of social media use, evolutionary psychology, media influences on aggression, perceptions of media bias, counter-arguments and attitude inoculation, immigrants and group identity, giving and happiness, and economic recessions and racial bias are a few of the examples of updated research.

Additional coverage of Indigeneity and Indigenous issues. Myers aims to better include research that relates to all of Canada's Indigenous peoples. The ninth Canadian edition includes expanded content about Indigenous peoples throughout multiple chapters.

Updates to Every Chapter. Every chapter in the ninth Canadian edition has been updated to include current research, data and examples, ensuring the material is interesting and relevant for students.

Application. Throughout the resource, activities have been incorporated to apply the science of social psychology to real world situations.

Strong pedagogy. A number of pedagogical elements are included throughout the resource to keep students engaged, and to bring core concepts to life. This includes figures, tables, vignettes, a variety of feature boxes, and more.

Coverage of gender. Gender is examined by a number of different researchers in a number of different contexts. Given this evolution, gender is covered throughout the resource in many subsections.

Focus on social cognitive neuroscience. New developments in brain imaging and recording have provided a number of new insights in the field. These findings make a substantial contribution to a number of chapters.

Relevant examples. Drawn from the arts, business, sports, and current events, the examples in Myers appeal to students from a variety of majors and academic backgrounds.

Commitment to Equity, Inclusion and Diversity. McGraw Hill believes in unlocking the potential of every learner at every stage of life. To accomplish that, McGraw Hill is dedicated to creating products that reflect, and are accessible to, all the diverse, global customers we serve. This includes, but is not limited to, the following:

• Refreshing and implementing content guidelines around inclusivity.
• Enhancing best practices in assessment creation to eliminate cultural, cognitive, and affective bias.
• Maintaining a robust photo library of diverse images that reflect our student populations.
• Including more diverse voices in the development and review of our content.
• Strengthening art guidelines to improve accessibility by ensuring meaningful text and images are distinguishable and perceivable by users with limited colour vision and moderately low vision.

Connect. The ninth Canadian edition of Social Psychology is available in Connect. Connect is McGraw Hill's award-winning digital teaching and learning solution designed to enhance your teaching style. It allows you to deliver, personalize and measure your course with ease. Plus, Connect can integrate with your LMS system to provide a seamless experience for you and your students.

SmartBook. Within Connect, students have access to SmartBook, an adaptive learning and reading tool that personalizes content to each student's unique needs. Because SmartBook creates the ideal study path for each student, every minute they spend studying is the most effective minute possible. SmartBook highlights the key topics students should focus on, and supplies links to additional learning materials like slideshows, videos and more so they can enhance their understanding of key learning objectives.

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