• Sign In
  • My Cart 0)
main product photo

Building Your Dream: A Guide to Starting Your Own Business

12th Edition
1264850743 · 9781264850747
Good, Building Your Dream brings a practical, hands-on approach to Small Business and Entrepreneurship. Good focuses on start-up versus managing a small business and walks the students through the fundamental 10-stage approach that is involved in sta… Read More
Add to Wish List
$129.95
Request Review Access
Request More Info

Receive via shipping:

Colour, print bound version of the complete text

STAGE 1: Assessing Your Entrepreneurial Potential
STAGE 2: Defining Your Business Idea
STAGE 3: Market and Technical Feasibility
STAGE 4: Financial Viability
STAGE 5: Business Plans
STAGE 6: Financing Your Business
STAGE 7: Legal Considerations
STAGE 8: Marketing
STAGE 9: Sales
STAGE 10: Buying a Business or a Franchise
Good, Building Your Dream brings a practical, hands-on approach to Small Business and Entrepreneurship. Good focuses on start-up versus managing a small business and walks the students through the fundamental 10-stage approach that is involved in starting a business. The students benefit from this ‘how to’, action-oriented approach. Students will understand what it takes to succeed in an entrepreneurial career from understanding the skills needed, to conducting a feasibility study; how to finance a new business, to completing a Business Plan by the end of the semester.

ORGANIZATION. Good is divided into '10 Stages' - each of which provides a descriptive overview of a topic, some conceptual material indicating the principal areas to be considered or evaluated, and a series of outlines, worksheets, checklists, and other forms that can be completed in conducting a comprehensive assessment of that stage in the new venture development process.

HOW-TO APPROACH. This workbook style textbook has many checklists, self-assessment exercises, templates, resource lists, real-life profiles all reflect the practical orientation of this title, most of which are available in an interactive worksheets within Connect - and the robust and real business plan examples demonstrate the outcome of working through these stages.

ENGAGING AND UNDERSTANDABLE APPROACH. this well written, non-academic format is appropriate for a wide range of students with varying abilities and language skills who want to understand the fundamental stages involved in starting a business. Good is widely regarded as easy to read and organized in a logical progression.

RELEVANT AND CURRENT. Good covers emerging topics and reflects the current and changing Canadian business environment. Important and emerging topics such as expanding e-commerce, online business, franchising as part of a growth strategy, succession planning for family businesses, innovation, home- and web-based businesses, the realities of e-business, ethics and social responsibility, areas of future opportunities, service-based businesses, and updates on marketing, promotion, and competitive analysis.

CONNECT. McGraw-Hill Connect is a highly reliable, easy-to-use homework and learning management solution that utilizes learning science and award-winning adaptive tools to improve student results. With Connect's new ReadAnywhere app, students can study on the go - including reading and listening using the audio functionality - without any need for internet access. Using Connect, instructors can take advantage of McGraw-Hill's trusted content to seamlessly deliver assignments, quizzes and tests online.