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Business: Strategy, Development, Application

4th Edition
1264854242 · 9781264854240
Bissonette is a Canadian ground-up business text that focuses on the details and issues relevant to the Canadian business environment including a truly international focus and a small business perspective. The fourth edition continues to build on the… Read More
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Colour, print bound version of the complete text

Part 1 UNDERSTANDING TODAY'S Macro Business Environment
Chapter 1 Understanding and Managing Today's Business Enterprise
Chapter 2 Dynamics Influencing Our Canadian and Global Markets
Chapter 3 Our Changing World-The Global Marketplace
Chapter 4 Ethics, ESG (Environmental, Social, and Governance), and CSR (Corporate Social Responsibility)
Chapter 5 Environmental and Sustainable Business Practices

Part 2 BUSINESS MODEL DEVELOPMENT AND EXECUTION
Chapter 6 Developing and Executing Business Strategy
Chapter 7 Framing the Business Model
Chapter 8 Entrepreneurship and Business Ownership Options

Part 3 FINANCIAL MANAGEMENT FUNDAMENTALS
Chapter 9 Understanding Business Finances
Chapter 10 Financial Statements Structure and Interpretation

Part 4 MANAGING YOUR BUSINESS ECOSYSTEM
Chapter 11 Developing, Leading, and Organizing Your Diverse and Inclusive Talent Base
Chapter 12 The Marketing Challenge
Chapter 13 Understanding the Marketing Effort
Chapter 14 Technology, Analytics, and Operations Management

Appendix: Advanced Topics to Enhance Learning Glossary Endnotes Index
Bissonette is a Canadian ground-up business text that focuses on the details and issues relevant to the Canadian business environment including a truly international focus and a small business perspective. The fourth edition continues to build on the first editions unique, thought-leading approach and supports the teaching of core concepts and models that generate a true understanding of business, and communicates an excitement and appreciation for its role in today's society.

The fourth edition of Business: Strategy, Development, Application offers students and instructors a current, in-depth overview of the ways that the COVID-19 pandemic, coupled with ever-changing global dynamics, has impacted the business environment. In addition to commenting on how the pandemic continues to impact business decision making, the fourth edition offers greater insight into key emerging business topics such as business model analysis, ESG (environmental, social, and governance), DEI (diversity, equity, and inclusion), and the rapid growth of AI (artificial intelligence). The commentary relating to these topics and more is supported by a thorough use of examples and Business in Action vignettes.

NEW Chapter 7, Framing The Business Model
This chapter provides students with an introductory overview of business model composition and a simplistic approach that management teams undertake in order to anayze the current effectiveness of their business model.

Supporting Appendix
Recognizing the need for flexibility at the instructor level, a number of supporting appendices have been added to the textbook enabling instructors the flexibility of providing additional depth and focus in areas relating to profitability, pricing, breakeven point analysis, revenue model management, and analyzing business ventures. An appendix has also been provided that offers students an easy, straightforward but effective structure for analyzing a business case.

  • Appendix: Advanced Topics to Enhance Learning
    • Appendix A Analyzing Business Situations (SCQA method)
    • Appendix B The Business Model and Profitability
    • Appendix C Advanced Topics Relating to Pricing
    • Appendix D Advanced Topics Relating to BEP, Pricing, and Revenue Model Management
    • Appendix E Computation of Financial Ratios
    • Appendix F Analyzing Business Ventures

Canadian ground-up content: Not an adaptation, this text is written specifically for the Canadian market, from a Canadian perspective.

Flexible-Modular Approach:
Bissonette combines a sound, base-level understanding of business management with the fundamental skills needed to successfully manage a business. Designed to be flexible and modular Bissonette is built around four themes that were developed independently of the other sections so instructors feel comfortable rearranging sections to meet their teaching styles -

  • Understanding Today's Macro Business Environment
  • Business Model Development and Execution
  • Financial Management Fundamentals
  • Managing Your Business Ecosystem