Building Your Dream: A Guide to Starting Your Own Business
Hear from our co-author Dr. Robin Yap
Across the Management Discipline
STAGE 2: Defining Your Business Idea
STAGE 3: Market and Technical Feasibility
STAGE 4: Financial Viability
STAGE 5: Business Plans
STAGE 6: Financing Your Business
STAGE 7: Legal Considerations
STAGE 8: Marketing
STAGE 9: Sales
STAGE 10: Buying a Business or a Franchise
ORGANIZATION. Good is divided into '10 Stages' - each of which provides a descriptive overview of a topic, some conceptual material indicating the principal areas to be considered or evaluated, and a series of outlines, worksheets, checklists, and other forms that can be completed in conducting a comprehensive assessment of that stage in the new venture development process.
HOW-TO APPROACH. This workbook style textbook has many checklists, self-assessment exercises, templates, resource lists, real-life profiles all reflect the practical orientation of this title, most of which are available in an interactive worksheets within Connect - and the robust and real business plan examples demonstrate the outcome of working through these stages.
ENGAGING AND UNDERSTANDABLE APPROACH. this well written, non-academic format is appropriate for a wide range of students with varying abilities and language skills who want to understand the fundamental stages involved in starting a business. Good is widely regarded as easy to read and organized in a logical progression.
RELEVANT AND CURRENT. Good covers emerging topics and reflects the current and changing Canadian business environment. Important and emerging topics such as expanding e-commerce, online business, franchising as part of a growth strategy, succession planning for family businesses, innovation, home- and web-based businesses, the realities of e-business, ethics and social responsibility, areas of future opportunities, service-based businesses, and updates on marketing, promotion, and competitive analysis.
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