Communication Research: Asking Questions, Finding Answers: 2026 Release ISE
1 Introduction to Communication Research
2 The Research Process: Getting Started
3 Research Ethics
SECTION 2: QUANTITATIVE COMMUNICATION RESEARCH
4 Introduction to Quantitative Research
5 Measurement
6 Populations, Samples, and Sample Size
7 Quantitative Research Designs
8 Surveys and Questionnaires
9 Descriptive Statistics, Significance Levels, and Hypothesis Testing
10 Testing for Differences
11 Testing for Relationships
12 Quantitative Analysis of Text
13 Reading and Writing the Quantitative Research Report
SECTION 3: QUALITATIVE COMMUNICATION RESEARCH
14 Introduction to Qualitative Research
15 Designing Qualitative Research
16 Qualitative Methods of Data Collection
17 Analyzing Qualitative Data
18 Reading and Writing the Qualitative Research Report
McGraw-Hill Connect is an award-winning digital teaching and learning solution that empowers students to achieve better outcomes and enables instructors to improve course management efficiency.
High-Quality Course Material
Our trusted solutions are designed to help students actively engage in course content and develop critical higher-level thinking skills while offering you the flexibility to tailor your course to the ways you teach and the ways your students learn.
Assignments & Automatic Grading
Connect features a question bank that you can select from to create homework, practice tests and quizzes. Dramatically reduce the amount of time you spend reviewing homework and grading quizzes, freeing up your valuable time to spend on teaching.
Analytics & Reporting
Monitor progress and improve focus with Connect’s visual and actionable dashboards. Reports are available to empower both instructors and students with real-time performance analytics.
Seamless Integration
Link your Learning Management with Connect for single sign-on and gradebook synchronization, with all-in-one ease for you and your students.
