Digital Marketing: 2024 Release ISE
2: Creating Value through Digital Marketing Strategy
3: Digital Consumer Behavior and Customer Relationship and Experience Management
4: Website Marketing Strategy
5: Search Engine Optimization (SEO) Strategy
6: Search Engine Marketing (SEM) Strategy
7: Email Marketing Strategy
8: Social Media and Community Marketing Strategy
9: Mobile Marketing Strategy
10: Digital Brand, Trust, and Reputation Management Strategy
11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations
12: Trends and the Future of Digital Marketing
trends and shows how these may be applied.
McGraw-Hill Connect is an award-winning digital teaching and learning solution that empowers students to achieve better outcomes and enables instructors to improve course management efficiency.
High-Quality Course Material
Our trusted solutions are designed to help students actively engage in course content and develop critical higher-level thinking skills while offering you the flexibility to tailor your course to the ways you teach and the ways your students learn.
Assignments & Automatic Grading
Connect features a question bank that you can select from to create homework, practice tests and quizzes. Dramatically reduce the amount of time you spend reviewing homework and grading quizzes, freeing up your valuable time to spend on teaching.
Analytics & Reporting
Monitor progress and improve focus with Connect’s visual and actionable dashboards. Reports are available to empower both instructors and students with real-time performance analytics.
Seamless Integration
Link your Learning Management with Connect for single sign-on and gradebook synchronization, with all-in-one ease for you and your students.