Entrepreneurship: The Art Science and Process for Success ISE
4th Edition
1265071500
·
9781265071509
© 2022 | Published: February 1, 2021
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and …
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PART 1 Laying the Groundwork for Your Business
Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR
Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS
Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION
PART 2 Due Diligence on the Business Idea
Chapter 4 EXTERNAL ANALYSIS
Chapter 5 BUSINESS MISSION AND STRATEGY
PART 3 Establishing a Financial Foundation
Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION
Chapter 7 FINANCING AND ACCOUNTING
Chapter 8 BUSINESS AND FINANCIAL ANALYSIS
PART 4 Building the Business
Chapter 9 LEGAL ISSUES WITH A NEW BUSINESS
Chapter 10 HUMAN RESOURCES MANAGEMENT
Chapter 11 MARKETING
Chapter 12 ESTABLISHING OPERATIONS
PART 5 Important Issues for Entrepreneurs
Chapter 13 EXIT/HARVEST/TURNAROUND
Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS
PART 6 Minicases
Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR
Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS
Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION
PART 2 Due Diligence on the Business Idea
Chapter 4 EXTERNAL ANALYSIS
Chapter 5 BUSINESS MISSION AND STRATEGY
PART 3 Establishing a Financial Foundation
Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION
Chapter 7 FINANCING AND ACCOUNTING
Chapter 8 BUSINESS AND FINANCIAL ANALYSIS
PART 4 Building the Business
Chapter 9 LEGAL ISSUES WITH A NEW BUSINESS
Chapter 10 HUMAN RESOURCES MANAGEMENT
Chapter 11 MARKETING
Chapter 12 ESTABLISHING OPERATIONS
PART 5 Important Issues for Entrepreneurs
Chapter 13 EXIT/HARVEST/TURNAROUND
Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS
PART 6 Minicases
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.