Essentials of Strategic Management: The Quest for Competitive Advantage ISE

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY 

Section A: Introduction and Overview 
Chapter 1: Strategy, Business Models, and Competitive Advantage  
Chapter 2: Strategy Formulation, Execution, and Governance  

Section B: Core Concepts and Analytical Tools 
Chapter 3: Evaluating a Company’s External Environment  
Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness  

Section C: Crafting a Strategy 
Chapter 5: The Five Generic Competitive Strategies 
Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations 
Chapter 7: Strategies for Competing in International Markets  
Chapter 8: Corporate Strategy: Diversification and the Multi-business Company  
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy  

Section D: Executing the Strategy 
Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage  
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean  

 PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY 

Case 1: AirBnB 2022 
Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy  
Case 3: Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds? 
Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth? 
Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and Stem Mounting Losses? 
Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth? 
Case 7: Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth and Profitability? 
Case 8: Ulta Beauty's Race to Win in An Omnichannel World 
Case 9: PepsiCo's Diversification Strategy in 2022 
Case 10: Robin Hood 
Case 11: Macy's, Inc. in 2022: Has the Implementation of its Polaris Strategy Produced a Successful Turnaround? 
Case 12: Meta Platforms, Inc: Will the company's Name Change Resolve Ethical Issues at Facebook and Instagram? 

Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.