Global Business Today

7th Edition
1264853521 · 9781264853526
The Canadian edition of "Global Business Today" is a comprehensive and widely-used textbook that explores the complexities of international business. Authored by renowned scholars and instructors, the book is tailored specifically for the Canadian ma… Read More
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Colour, print bound version of the complete text

PART ONE Globalization
CHAPTER 1 Globalization

PART TWO Country Differences
CHAPTER 2 Country Differences in Political Economy
CHAPTER 3 The Cultural Environment
CHAPTER 4 Ethics in International Business

PART THREE Cross-Border Trade and Investment
CHAPTER 5 International Trade Theories
CHAPTER 6 Government Policy and International Trade
CHAPTER 7 Foreign Direct Investment
CHAPTER 8 Regional Economic Integration

PART FOUR The International Money System
CHAPTER 9 The Foreign Exchange Market
CHAPTER 10 The International Monetary System

PART FIVE Competing in a Global Marketplace
CHAPTER 11 The Strategy of International Business
CHAPTER 12 Entering Developed and Emerging Markets
CHAPTER 13 Exporting, Importing, and Countertrade
CHAPTER 14 Global Marketing and Research and Development
CHAPTER 15 Global Production, Outsourcing, and Logistics
CHAPTER 16 Global Human Resource Management

GLOSSARY
ENDNOTES
INDEX
The Canadian edition of "Global Business Today" is a comprehensive and widely-used textbook that explores the complexities of international business. Authored by renowned scholars and instructors, the book is tailored specifically for the Canadian market, offering a nuanced understanding of global business concepts within the context of Canada. It covers key topics such as globalization, international trade, and cross-cultural management, providing students with a solid foundation for navigating the intricacies of the global business environment. With a focus on real-world examples and case studies, the text ensures relevance and applicability for Canadian students. The Canadian edition of "Global Business Today" is recognized for its accessible language, insightful content, and practical insights, making it an indispensable resource for undergraduate and graduate students studying international business in a Canadian context.

NEW OPENING AND CLOSING CASES. Each chapter begins with a new or an updated Opening Case and concludes with a new or updated Closing Case that illustrates the relevance of chapter material for the practice of international business.

NEW POWER OF PROCESS. New to the seventh Canadian edition, Power of Process for Global Business Today helps students improve critical-thinking skills and allows instructors to assess these skills efficiently and effectively in an online environment. Available through Connect, preloaded journal articles are shared for instructors to assign. Using a scaffolded framework such as understanding, synthesizing, and analyzing, Power of Process moves students toward higher-level thinking and analysis.

NEW AND UPDATED MANAGEMENT FOCUS & COUNTRY FOCUS BOXES. Each chapter also contains two types of focus boxes. Updated Management Focus boxes, like the updated cases, illustrate the relevance of the chapter material for the practice of international business. Country Focus boxes highlight chapter issues in Canada and other countries.

Integrated Coverage of The Canadian Perspective
Although this book is geared to the Canadian reader, this does not mean that all of its examples are Canadian. The authors have written about the realities and examples that best portray chapter topical themes, as well as writing about what the market wants, based upon market research in the academic field. The textbook pays particular attention to small and medium-sized enterprises, which continue to play a vital role in the Canadian economy, and their push onto the international business scene.

Comprehensive and Up-To-Date Coverage
To be comprehensive, an international business textbook must clearly communicate

  • how and why the world's countries differ;
  • why a comprehensive review of the economics and politics of international trade and investment is necessary for understanding international trade;
  • how the functions and form of the global monetary system are tied into global trade;
  • how the strategies, objectives, and international structures of international business need to conform to certain guidelines set out by international organizations and other bodies; and
  • the special roles of an international business's activities.

Focus on Critical Analysis of Complex Issues
Many issues in international business are complex and thus necessitate considerations of pros and cons. To demonstrate this concept to students, we have adopted a critical approach that presents the arguments for and against economic theories, government policies, business strategies, organizational structures, and so on. This is seen especially in the Debate the Issues boxes featured throughout the text.

Focus on Business Implications and Accessible Presentation
The seventh Canadian edition of Global Business Today offers many opportunities for students to engage with and apply the material to their lives and their future careers.

Connect
McGraw-Hill Connect is a highly reliable, easy-to-use homework and learning management solution that utilizes learning science and award-winning adaptive tools to improve student results. With Connect's new ReadAnywhere app, students can study on the go - including reading and listening using the audio functionality - without any need for internet access. Using Connect, instructors can take advantage of McGraw-Hill's trusted content to seamlessly deliver assignments, quizzes and tests online.