International Marketing ISE
19th Edition
126615163X
·
9781266151637
© 2024 | Published: March 22, 2023
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as
Request More Info
Receive via shipping:
Colour, print bound version of the complete text
PART ONE: AN OVERVIEW
Chapter 1: The Scope and Challenge of International Marketing
Chapter 2: The Dynamic Environment of International Trade
PART TWO: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS
Chapte
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as