Introduction to Business Analytics ISE
1. Specify the Question: Using Business Analytics to Address Business Questions
2. Obtain the Data: An Introduction to Business Data Sources
3. Analyze the Data: Basic Statistics and Tools Required in Business Analytics
4. Analyze the Data: Exploratory Business Analytics (Descriptive Analytics and Diagnostic Analytics)
5. Analyze the Data: Confirmatory Business Analytics (Predictive Analytics and Prescriptive Analytics)
6. Report the Results: Using Data Visualization
7. Marketing Analytics
8. Accounting Analytics
9. Financial Analytics
10. Operations Analytics
11. Advanced Business Analytics
12. Using the SOAR Analytics Model to Put It All Together:Three Capstone Projects
Appendix A: Excel Tutorial (Formatting, Sorting, Filtering, and
Using Pivot Tables)
Appendix B: Tableau Tutorial
Appendix C: Power BI Desktop Tutorial
Appendix D: Basic Statistics Tutorial
Appendix E: Installing Excel’s Analysis ToolPak Add-In
Appendix F: Installing Excel’s Solver Add-In
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