Understanding Canadian Business

NEW TO THIS EDITION: BUSINESS IN THE TIME OF COVID FEATURE For each of the six parts there is now an end of part feature that focuses on COVID-19’s impact on business. This feature highlights the effect the pandemic has had on Canadian small business, the state of the economy, Canadian manufacturing, and even on how much cash Canadians are carrying in their pockets. Each part offers thoughtful questions to help students reflect on COVID-19’s impact. The previous running case on Canadian company (Fox 40) is now housed on the Online Learning Center.

NEW & UPDATED CONTENT COVERAGE This edition features the latest business practices, including topics such as: COVID-19 effects on business, sustainability, diversity and inclusion, social enterprise, the gig economy, social media, big data, ethical consumerism, green procurement, green marketing, global freelancing, and much more!

NEW & UPDATED APPLICATION-BASED ACTIVITIES The Connect Application-Based Activities are highly interactive and automatically graded application- and analysis-based exercises wherein students immerse themselves in a business environment, analyze the situation, and apply their knowledge of business strategies. Students' progress from understanding basic concepts to assessing and solving complex, real-world scenarios.

NEW & UPDATED VIDEO CASES Assignable Video Cases can be found with every chapter of Nickels which include multiple choice assessment. These cases empower students to apply concepts to a real-life product, case, or company, fostering their ability to think critically.

NEW & UPDATED MANAGER’S HOTSEAT VIDEOS This resource allows students to watch real managers apply their years of experience to management and organizational behaviour issues. Students assume the role of the manager as they watch the video and then answer multiple-choice questions following the segment. The Manager’s HotSeat Videos are ideal for group or classroom discussions.

NEW ISEEIT! VIDEOS These brief, contemporary videos offer dynamic student-centered introductions, illustrations, and animations to guide students through challenging concepts. Ideal for before class as an introduction, during class to launch or clarify a topic, or after class for formative assessment.

NEW WRITING ASSIGNMENT The Writing Assignment tool delivers a learning experience to help students improve their written communication skills and conceptual understanding. As an instructor you can assign, monitor, grade, and provide feedback on writing more efficiently and effectively.

UPDATED INTEGRATION OF IMPORTANT CONCEPTS Understanding Canadian Business, Eleventh Canadian Edition, is revised, updated, and filled with new examples of business in Canada and around the world. This edition is focused on creating a resource that students can see themselves in and for this reason diverse examples have been included, throughout, that feature marginalized groups.

CONTINUOUSLY UPDATED BLOG From the news to the classroom, the Nickels/McHugh/McHugh Understanding Business blog is updated weekly, allowing instructors to leverage up to date and relevant news articles in their classroom. You can subscribe to the blog at understandingbiz.com to receive updates in your email inbox.

THE GOLD STANDARD: COMMITMENT TO STUDENTS Nickels has a friendly tone and steady reading level that is well received and acknowledged for its Student Success Approach. To ensure continuous improvement, an extensive review process is utilized for each edition. The development process includes feedback and evaluation by a broad panel of instructors. This supports the primary goal of helping students learn the key practices, principles, strategies, and skills that will serve them beyond this course and into their career and life.

THE GOLD STANDARD: CURRENT CONTENT The currency of material is appreciated by those teaching and learning with Nickels as it features examples from both for-profit and non-profit companies of all sizes and industries across Canada as well as around the world.

THE GOLD STANDARD: COMPREHENSIVE COVERAGE Nickels offers comprehensive coverage and introduction to the various areas of business including sections on Human Resource Management, Marketing, Accounting, Finance, Operations Management, Information Technology, Entrepreneurship, in addition to coverage of Business Law, Government and Business. Boasting a balanced evidence based and applied approach, Nickels presents current business principles and practices both in Canada and globally. Students are supported by rich pedagogy that is both engaging and applied. ‘Getting to Know Business Professionals’ profiles open the chapter, and when combined with Critical Thinking Questions, Developing Career Skills and Analyzing Management Decision boxes –students are encouraged to discuss and understand the chapter concepts.

THE GOLD STANDARD: TOP-NOTCH SUPPLEMENTS Connect is an award-winning digital teaching and learning solution that empowers students to achieve better outcomes and enables instructors to improve efficiency with course management. Within Connect, students have access to SmartBook®, McGraw Hill’s adaptive learning and reading resource. SmartBook prompts students with questions based on the material they are studying. Connect technology supports student success and includes videos, audio and multi-lingual glossaries, and a supplement on Working Within the Legal Environment of Business – a valuable resource for students that may be unfamiliar with Canadian law. Resources have been developed directly from student and instructor feedback—all geared to make the most of your time and to help students succeed in this course.