Business Research Methods ISE

14th Edition
1264704658 · 9781264704651
Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business.  In collaborations with over two dozen industry researchers, Schindler writes a real-world researc… Read More
Purchase Options
Request Review Access
Request More Info

Part I: Building the Foundation for Research

Chapter 1: Research Foundations and Fundamentals

Chapter 2: The Research Process: An Overview

Chapter 3: Stage 1: Clarify the Research Question

Part II: The Design of Business Research

Chapter 4: Stage 2: Research Design, An Overview

Chapter 5: Stage 2: Sampling Design

Appendix: Calculate the Sample Size

Chapter 6: Stage 2: Data Collection Design: Qualitative Research

Chapter 7: Stage 2: Data Collection Design: Observation Research

Chapter 8: Stage 2: Data Collection Design: Experiments

Chapter 9: Stage 2: Data Collection Design: Survey Research

Part III: Measurement

Chapter 10: Stage 3: Measurement Foundations

Chapter 11: Stage 3: Measurement Questions

Appendix: Sources of Measurement Questions

Chapter 12: Stage 3: Measurement Instruments

Part IV: Collect, Prepare, and Examine the Data

Chapter 13: Stage 3: Collect, Prepare, and Examine Data

Appendix: Better Tables

Appendix: Review: Describing Data Statistically

Part V: Analyze and Interpret Data

Chapter 14: Stage 4: Hypothesis Testing

Chapter 15: Stage 4: Measures of Association

Part VI: Stage 5: Report the Research

Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations

Appendix: Better Reports

Part VII: Research Project Overview

Chapter 17: An Integrated Example?

Case Index

Appendices

A Business Research Proposals and RFPs (with Sample RFP)

B Focus Group Discussion Guide

C Nonparametric Significance Tests

D Selected Statistical Tables

References

Glossary

Indexes

Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business.  In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making.  She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect®, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
McGraw-Hill Connect LogoMcGraw-Hill Connect Logo

 

McGraw-Hill Connect is an award-winning digital teaching and learning solution that empowers students to achieve better outcomes and enables instructors to improve course management efficiency.

High-Quality Course Material
Our trusted solutions are designed to help students actively engage in course content and develop critical higher-level thinking skills while offering you the flexibility to tailor your course to the ways you teach and the ways your students learn.

Assignments & Automatic Grading
Connect features a question bank that you can select from to create homework, practice tests and quizzes. Dramatically reduce the amount of time you spend reviewing homework and grading quizzes, freeing up your valuable time to spend on teaching.

Analytics & Reporting
Monitor progress and improve focus with Connect’s visual and actionable dashboards. Reports are available to empower both instructors and students with real-time performance analytics.

Seamless Integration
Link your Learning Management with Connect for single sign-on and gradebook synchronization, with all-in-one ease for you and your students.

Purchase Options

We're committed to providing you with high-value course solutions backed by great service and a team that cares about your success.


Connect

Instant access to Connect, a comprehensive online learning platform:

  • eBook, homework and adaptive assignments, and study tools
  • Download the free ReadAnywhere App for offline access to your eBook

Note: Connect can only be used if assigned by your instructor.

> Learn more about Connect®


ISBN10: 1260733793 | ISBN13: 9781260733792

$99.00
180 Day

Connect + Print Text

Receive via shipping:

Connect access card, + colour, print bound version of the complete text

Connect includes:

  • eBook, homework and adaptive assignments, and study tools
  • Download the free ReadAnywhere App for offline access to your eBook

> Learn more about Connect®


ISBN10: 126473493X | ISBN13: 9781264734931

$159.95

Print Text

Receive via shipping:

Colour, print bound version of the complete text


ISBN10: 1264704658 | ISBN13: 9781264704651

$139.95

McGraw Hill eBook

Instant access to your textbook via McGraw Hill Bookshelf

  • Highlight, search, and take notes
  • Offline and mobile access with the free ReadAnywhere app

Note: eBook purchase does not include Connect access.

> Learn more about the McGraw Hill eBook

> Subscription Details


ISBN10: 1265342717 | ISBN13: 9781265342715

$69.00
180 Day

ISBN10: 1264364547 | ISBN13: 9781264364541

$99.00
Lifetime